Hi

My sweet son came to visit me today so I sent him home with some taco soup (sooooo good). I had to use a new fajita marinade and it was super salty but that doesn't stop us. LOL! 

There's a note at the bottom about the change in demographics and how that impacts your marketing strategy. 

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I've included a PNG file that you can use in your marketing.

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Changing Demographics

One thing I've been learning more about is not change in technology or niche trends but in the actual demographics themselves. You wouldn't think this sways so much but it sure does! 

I was talking yesterday about the demographic shift in online marketing where a TON of young adults now want this work. It's everywhere - you just have to open your eyes to the discussions and you'll see it.

But it's not just this niche. Look at the anti aging niche. We're now seeing young pre-teens take an interest in skin care to prevent agings. In fact there's a lot of talk online about how old gen Z looks. It's weird. Some of them look like they'r ein their 40s and 50s, while others have maintained a youthful look. 

I don't know if it's because of vaping, stress, nutrition or what but it's crazy. In fact there was a trend on TikTok called "how old do you think I am." Oh boy this was brutal. I myself found myself guessing 38 when the girl was like 18. Or even 62 when she was just 24. 

I'm not kidding! It's unusual. There are articles about it too - so a changing demographic. Not just over 40 now, but young people looking for anti aging skincare to prevent this look. And this crosses over into beauty, too. 

Survival is a niche that has changing demographics. Prepandemic it was mostly (not all but mostly) wilderness type guys. Now it's mainstream suburban moms, young people - you name it! Everyone ran out of toilet paper one day and BOOM! The niche blows up. 

So this week sometime, I would love it if YOU dig into your niche and see if there's a demographic you didn't know about or you see exploding in your niche. In fact you can ask AI a prompt like this: "I'm in the [topic] niche. I want you to give me all of the information you have about any shift in the demographic audience interested in this. I'm looking for new people or an explosion of one group now paying attention to it from the past 3-5 years."

As an FYI, here's what AI gives me about the survival niche:

ChatGPT: 

The survival and prepper niche has seen a noticeable shift and expansion in its demographic audience over the past 3-5 years, influenced by various factors including global events, economic uncertainties, and a growing interest in self-reliance. Here’s a detailed look at these changes:

Younger Audience Engagement: Traditionally dominated by older adults, the survival niche is now attracting a significantly younger audience, including millennials and Generation Z. This shift is partly driven by a growing concern among younger people about climate change, economic instability, and political unrest. They are interested in learning skills like bushcraft, off-grid living, and self-sufficiency to prepare for uncertain futures.

Urban Residents: There's an increase in interest among urban dwellers who are seeking information on urban survival skills. This includes emergency preparedness for scenarios like power outages, natural disasters, and other crises that could disrupt life in densely populated areas.

Increased Female Participation: The demographic has also expanded to include more women. Female participation in the survival and prepping community is growing, with an interest not only in survival skills but also in integrating sustainable living practices into daily life, such as growing food and using renewable energy sources.

Tech-Savvy Preppers: The integration of technology in survival planning has attracted a tech-savvy audience. This group is interested in using modern tools and apps for survival planning, including GPS navigation, disaster readiness apps, and online courses for survival skills.

Families and Community Focused Groups: There is a noticeable trend toward community-oriented preparedness. Families are getting more involved, looking at survival from the perspective of safeguarding the entire family and creating community networks to support each other in times of crisis.

Rise in Luxury Survivalism: There's an emerging segment within the niche focused on luxury or "high-end" survivalism, where affluent individuals invest in advanced and sometimes expensive survival solutions, including luxury bunkers, high-tech survival gear, and private survival retreats.

These demographic shifts suggest a broadening and diversification of the audience interested in survival topics, reflecting wider societal concerns and the increasing mainstream acceptance of survivalism as a legitimate interest and lifestyle.

Gemini:

Here's what I found on the demographic shift in the survival niche over the past 3-5 years:

Explosion of Interest:

• Younger Millennials and Gen Z: Traditionally, the survival audience skewed older, with preppers and outdoors enthusiasts forming a large part of the base. However, in recent years, there's been a surge of interest from younger demographics, particularly Millennials (born 1981-1996) and Gen Z (born 1997-2012). This could be due to factors like:
  • Economic anxieties: Student loan debt, rising costs of living, and a volatile job market have led some young people to be more interested in self-reliance and preparedness.
  • Climate change concerns: Increased awareness of extreme weather events and natural disasters has driven younger generations to seek out survival skills.
  • Social media influence: The rise of survival-focused content on platforms like YouTube and TikTok has exposed a new generation to these ideas.

Other Potential Shifts:

• Urban vs. Rural: While the survival audience was traditionally more rural, there might be a growing interest from urban dwellers. This could be due to concerns about societal disruptions or a desire for more self-sufficiency even in city environments.
• Increased Diversity: The survival audience isn't necessarily limited to the traditional outdoorsy, rugged male stereotype. There's a growing interest from women who are looking for survival information tailored to their specific needs.

Here are some resources to dig deeper:

• You can search YouTube for content creators focused on survival skills targeted at younger audiences.
• Look for articles about the rise of "prepping" among Millennials and Gen Z by searching "[prepping millennials]" or "[gen z survival]".
• Explore social media communities focused on survival with hashtags like #survivalskills or #prepping.

By understanding these trends, you can tailor your content or offerings in the survival niche to resonate with these new demographics.

Tiff ;)