Complimentary and Exclusive Niche Merging Tutorial Inside
Published: Sat, 07/02/16
I was working hard yesterday putting the finishing touches on my new PLR launch called Ditch Your Dad Bod and I thought, "In addition to letting you guys know about it - why not give you an idea for a niche merge?"
So let's dig in...
So last week, I launched my Meal Prep PLR (which ends tonight) here:
https://s3.amazonaws.com/bigplrevent.com/indexmealprep.html
Then today I launched a men's diet PLR called Ditch Your Dad Bod (a dad bod, by the way is someone who isn't obese, but who is out of shape, their pecs don't show - and their 6-pack abs are covered in a comfy layer of jiggly flesh). I put it on sale here (and FYI: There are 20 bonus domains inside that are available, so if you want to hurry and grab it, you can get a domain and come back to this email to finish the lesson...):
https://s3.amazonaws.com/bigplrevent.com/indexdadbod.html
So let's say you invested in both those packs. It's the perfect pairing for a niche blog on men's fitness with a specific diet slant. However, it still gives you ample opportunity to promote other stuff like exercise equipment because it's so closely related.
What I would do is go out and grab a domain such as:
MensDietPrep.com (it's available at the time of this email) or DadBodyDieting.com (also available).
Then I would put up a regular, free theme on WordPress (I'm partial to twenty-ten myself). I'd make a header for it. If you look at the header in my Dad Bod PLR page, I got that image off DepositPhotos. Same with the graphic 1/3 of the way down the page.
Then I'd take the 40 articles - 20 from meal prep and 20 from dad bod - and go through and make cross references in them.
For example, in the article "Find Fun Cardio to Burn Off Your Beer Belly," I'd make mention of how they can meal prep energizing protein and carb snacks for their cardio workouts, so they fuel up and help heal afterwards.
In the Meal Prep articles, let's say I took the one called "Meal Prep Breakfast Ideas." For that, I would weave in a mention of prepping with high protein, lower carb breakfast foods to help guys shed fat and up their metabolism for the start of their day.
It doesn't have to be a lot. A mere mention in the articles ties them together nicely.
So then what?
Put the articles on your blog and schedule them to post daily, every other day. That 40 days worth of content right there. If that's all you bought, make sure you hyperlink in those articles to digital and tangible products - exercise and fitness stuff for the Dad Bod ones and meal prep containers and kitchen gadgets for the Meal Prep ones.
Next, for those of you who upped the ante and got yourselves the OTOs, let's talk about how to use those!
With the Dad Bod OTO 1, you're given 3 reports and 15 product reviews. First, take those product reviews and load them up onto your blog in between the article posting days. So now you have 55 days' worth of content posting. (Don't forget to link to the product it's recommending on Amazon!).
The reports, you'll want to use in a variety of ways. With one, I would make it your opt in freebie. With another, I would upload it as an unexpected free gift that goes out about a week to 2 weeks after your subscriber signs up. With the third, you can use it as a bonus when you promote someone else's product, a bonus for something you write, or ... if you want even MORE content for your blog, break it up section by section and post it to your blog.
The Meal Prep OTO 1, I would take each of the 6 meal delivery service review reports and just add a few mentions about using the service to shed your dad bod and gain a fit and trim bod - without having to think about meal prep at all. Instead of having to fix meals, they can focus on exercise and just heat up what gets delivered!
Some of you went all out and got the OTO 2 access. For the Dad Bod OTO 2, it's a specific set of huge bundles of fitness and diet content, specifically. Like 2 full content funnels, mega packs, and more. Go through and break them up for blog content, going through each one to add a mention of Dad Bod or meal prep in it.
For example... one of the packs in the OTO for the Dad Bod sale is my Crossfit PLR. There's an article in there called, "Adding the CrossFit Diet to Your Routine." All you have to do is edit lightly.
So here's the opening paragraph to that article... watch what I do to change it. Here it is originally:
"When it comes to getting the body you want, exercise needs to be coupled with the CrossFit diet. There are two diets that are most common when it comes to this type of training. They’re designed to give you a great deal of protein and limit the amount of processed foods you eat."
Now, here's how I lightly tweak it to fit on a new dad bod, meal prep domain:
"When it comes to getting rid of the dad bod you've been lugging around and getting the body you want, exercise needs to be coupled with the CrossFit diet. There are two diets that are most common when it comes to this type of training - and BOTH are very easy to meal prep for with a great deal of protein and limited amounts of processed foods for you to eat."
Voila!
Your content is now aimed at your blog's audience. Cool, right?
The people who got my OTO 2 for the MEal Prep sale got my entire PLR Store. LOL! So some of that content won't be compatible (like articles on cold sores, for example).
But many will be - and they can weave the meal-prep-to-get-rid-of-a-dad-bod-slant in with all of these - creating blog posts, emails, FB posts, freebies, and full on info product courses. Some are obvious, like butt exercises or building muscle - and of these other less obvious ones include packs like:
- Crockpot Recipes (perfect for meal prep and protein-needing dad bods)
- Couponing (save money buying all that healthy food)
- Container gardening (grow their own health foods)
- Brewing Beer at Home (teach them to brew light for a smaller beer belly)
- Inner Strength (to help them with a better mindset)
I've found most people just don't LOOK for tie-ins, so they let their PLR go to waste. I squeeze it like an orange - getting all I can from it.
Market-wise, build a list, attract men interested in health and fitness - teach them dieting but also meal prep and exercise. Throw in blog posts now and then for other related stuff, such as supplements or pain relief (fitness injuries). Tweaking content is a breeze and most people make it harder than it has to be.
I know this was long-winded but I didn't want to put it on my blog. I wanted it to be private, for you guys as a thank you for being on my list.
If you want to grab the sales, Meal Prep ends tonight here:
https://s3.amazonaws.com/bigplrevent.com/indexmealprep.html
...And Ditch Your Dad Bod just started, so bonus domains will be snapped up quickly - and that sale ends July 9th:
https://s3.amazonaws.com/bigplrevent.com/indexdadbod.html
Now I'm going to work hard ONE more day and then take tomorrow off for my 46th birthday. I'm so content in life right now. Spending it with my Mom and my 3 babies, at the pool!
The only thing I'll be doing is starting my mini 14-day social networking challenge. Have you joined yet?
https://s3.amazonaws.com/bigplrevent.com/indexsocialnet.html
Tiff :)
P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html