Trendy Evergreen Niche Marketing Tips
Published: Tue, 07/26/16
Today's email for you is a lesson on trendy-evergreen marketing. You'd think the two were mutually exclusive, but they're not. You CAN have a topic that's both, and I'm going to share some ideas for how to do this type of marketing (because I have myself and it's lucrative).
What got me thinking about this was the fact that today is my son Dylan's 24th birthday. What did he ask for? Among other things, several Pokemon items - 2 t-shirts (Team Valor and Gengar), plus iTunes gift cards so he could buy items within the mobile Pokemon Go game.
We started talking about how LONG he's been playing Pokemon. He was a little boy and our whole family was into the card game (clean family fun). Then we started buying him video games over the years. Every time Nintendo released a new game - Red, Pearl, Ruby, etc., he got it.
At 24, he has pre-ordered the Sun and Moon games coming out in November. His birthday cake I'm about to go pick up? You guessed it - Pokemon. Age is out the window - it's something he'll play at 45 years old if they're still coming out with it. He's been interested since 1998 - at age 6.
I thought about how this one topic has been both an evergreen niche and a trendy one. Obviously the card game and mobile game launches were VERY trendy moments. But look at its longevity, too.
This isn't the only niche like this - fitness is a similar topic that's both evergreen with trendy spikes that flare up with one type of training or diet dominating the news over another one. This can be a side project until a trend launches. Let me tell you how...
Step #1 - Create a broad evergreen site for the topic. For something like this, I'd do video games. Don't try using a brand in your domain. Use generic keywords like VideoGameReleaseNews.com (available).
Step #2: Blog about the niche as often as possible, even weekly if that's all you can do - but just basically, discuss reviews of new releases for all the general topic issues.
Step #3: Keep an ear to the ground for upcoming trends and blog HARD for those before and during the spike. Forums will do the work for you. Pop in, spend about 5 minutes seeing which threads have TONS of comments, and jot down a note to make content for it. Gamers (or fitness enthusiasts) will show you what's hot with their interest. You want to be THE place with the latest news.
Step #4: Brainstorm every angle you can think of. With Pokemon there are so many - gaming for fun, for fitness, for romance, etc. It's all out there now. You want to attract a wide berth of people because on your site, you'll be doing step #5...
Step #5: Review everything in that niche. Every game. Every t-shirt. Every action figure. Every gadget. Hire someone or find PLR for it. But get content up to bring them in. Same in fitness - review a wide variety of stuff. For Pokemon, don't forget iTunes cards.
Step #6: Use multi media. Don't rely on text only. Use YouTube, too. Arun Chandran has 7 new Pokemon Go videos with PLR rights - use those if you don't have any yourself: https://warriorplus.com/o2/a/z977d/0 Think of angles. There's that Fiverr guy who will make exercise videos - so for the fitness niche, if HIIT is big, hire someone to make 5 videos for you showing the moves. Then YOU review the products for it on Amazon.
Step #7: Don't worry about blogging about the other niche stuff while this spike is going on. If you've done your duty to consistently create content for the niche as a whole, then THOSE pages will bring in visitors with other interests. YOU focus on the trend at hand for as long as it spikes.
Step #8 - Consider what you can made yourself. There are all sorts of things you can sell - strategy guides, t-shirts (the teams have really given you an awesome opportunity to create fun t-shirts because it's a bragging type situation).
Henry Gold released a new PLR guide for Offline, Online and Video Pokemon marketers here: http://jvz9.com/c/5810/227736 - that's the type of thing you could use yourself or sell to others. There are people PAYING other people for services like driving them around really slow or teaching them how to play. In fact, every time my sons go walking and playing, adults stop them BEGGING them to teach them how to play. You know they're online searching for info, too.
What I DON'T recommend is trying to JUST set up a site for this one trend spike. That doesn't give you any residual, evergreen income so it's like a flash in pan. Instead, slowly build an authority site on the broader niche so that when spikes DO hit, you're one of the places that gets the most visitors. Plus, your income doesn't wane because you've been slowly building momentum there, too.
Only when a spike DOES occur, you get to reap the rewards of that spike because you're not a site built from scratch JUST to try to market that one game or fitness topic.
I've done this with a variety of topics. As I mentioned before, I've had toy sites that I've slowly built up over time, and I'll take advantage of hot new toy releases and make tons of sales, yet my monthly sales continue to rise from ordinary niche stuff, too.
Same with the survival niche. We have spikes in that niche - you regularly review products like water purifiers, but when a weather disaster hits and supplies are contaminated, we see a spike in sales of survival gear in one area.
Learn how to check and see if your particular evergreen niche topic has a way for you to leverage trends. Chances are, you aren't hitting it hard enough during the pre and during stages to help you maximize sales.
Okay I'm off to pick up the Pokemon cake! Y'all have a good one ;)
Tiff :)
P.S. Prefer a weekly digest?
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