My Experience with Niche Choices May Help You - Lesson Inside!
Published: Thu, 09/01/16
Just got home after my sweet son passed his driver's test - woot! I was a proud Mama. Today I'm home cleaning and cooking a celebratory meal for him (and yeah, working, too here and there).
So yesterday, I emailed out about that whole low carb mega launch and my biggest brand new bonus ever and a few of you emailed me with niche questions so I thought I'd help you learn from my successes and mistakes.
By the way, the low carb launch is a 300 piece PLR pack and my bonus is 10 articles, a 5+ page report, 5 product reviews and 25 domain names that were available right before launch - all new stuff that won't be sold elsewhere, and you can get from my link here:
http://jvz1.com/c/5810/229318
So here's what I've discovered about niche choices...
1. Some niches will be a hit, some will flop - and yes, it might be you, not the niche at fault.
I've learned over time that more than anything, my enthusiasm and the ease of writing or buying content for a niche topic is what keeps me from shutting it down. If I hate a niche topic or my enthusiasm just isn't there, the chances of it taking off lessen because I get bored with the site. Other marketers might excel at a topic solely because they're pumped up about the topic.
2. Niches that you personally are in work best.
Over the years, my toy sites, survival sites and other topics I won't disclose (due to copycats) have thrived when I enjoyed the topic because I didn't mind spending time on it AND it gave me an edge being able to personalize my content - something my competitors often lack.
Want a prime example of the low carb success? Lynn Terry. Her Fb group has over 73,000 members and her Instagram has over 34,000 followers. Why? She's literally doing the niche topic every day.
3. When you can pair niches or drill down a topic, you have a MUCH better shot at success.
Again, let me use Lynn as an example. She has 2 slants for her low carb niche - the 90 day challenge and low carb traveling. With the 90 day challenge, she also does little 14-day mini challenges. And the traveling isn't 365 days a year, but it's a topic that's perfect enough to attract non travelers (because they eat out, too) and travelers.
4. You should have FUN testing out niches.
When I hit it off with toilet seats (yep, toilet seats), I was shocked and giddy. Sale after sale came in for purple toilet seats, wooden toilet seats, round or elongated toilet seats - and then there were padded, and brand names. People sought out seats according to what hinges were attached. They sought seats that closed quietly, and seats that weren't cold on their bottom. How about an activated toilet seat nightlight? Yeah...it's really out there and being bought by the THOUSANDS. Don't believe me?
http://amzn.to/2cgviOV
It was fascinating! I got to see what accessories people bought - there were toilet seat tattoos (seriously!) and lid covers. There were also seat warmers for your toilet. Some people shopped according to design - they wanted seashells or guitars on their toilet seat. Some people want oversized or easy to clean.
And guess what?
Amazon sold it all.
I had a blast discovering unusual keyword phrases and making a blog post about it. Here's a toilet seat I earned almost $8 in commission on each time it sold because I did a blog post about toilet seats for big butts.
http://amzn.to/2cgv8H7
Look how many sales (reviews) that thing has! And that's just the people who took time to leave a review.
What's fun is, once sales start coming in, you'll see some off the wall sale and you can ask yourself, "What made that person buy that one?"
In July, I saw a sale come in from one of my toilet seat sites for this one:
http://amzn.to/2bFzzzv
So I made almost $14 commission on that toilet seat. I wondered, "What makes someone spend #237 on a toilet seat?" I am FASCINATED with people's way of thinking. Well the reviews tell me. They want a high end, soft closing seat. But they wish it was cherry wood.
So when I'm writing up my blog post for it, I'll mention the fact that this high end wooden one is great, but if they want to match cherry wood, it might be too dark (and I'll offer a replacement idea).
Entrepreneur magazine online has a great resource list for consumer psychology books. I'll be buying these one at a time to see what I can learn for my blog content.
https://www.entrepreneur.com/article/239564
So now... let's take the low carb idea. Say you bought this pack and sit looking at it going, "Now what?"
http://jvz1.com/c/5810/229318
You want to think of a slant. Could be low carb diabetics. Low carb for depression. For fertility. For pregnant women. For people with inflammation. For energy. For mental clarity.
If you want to, TRY it and see how it benefits you. I know when I did it, I had no more pain whatsoever in my legs after day 2. Inflammation was gone. I also noticed the brain fog cleared substantially. I felt revved up. The only thing that ever got me OFF the program was how much I love tons of fruit - not carb friendly and a deal breaker for me.
Start looking at slants. If I go to Amazon and type in Low Carb I see snacks are the most popular keyword. I click on it and see this #1 bestseller and gosh, look at the reviews: http://amzn.to/2cgzxtS - people are going crazy over this and it's because some of us can't BEAR the thought of living life without sweets.
Could you do a low carb for sugar lovers site for people who were ruled by cravings? Sure! On page 2 of the reviews, I see one titled, "A good gift." Idea! Low carb gifts. I know Lynn Terry gets a Keto Krate gift box every month. Cool idea that many husbands and wives might want to grab for their spouses who are dieting.
I see another review titled, "Just the right treat for any diet plan." Idea! How about a site dedicated to sweet treats for dieters in general. The low carb content can be woven into the site along with other diet plan content. Just add a bit of sweet stuff to the content and it's tweaked and ready to go.
Some niches will take off without much help. You just post the blog, it ranks, you earn. Some niches require you to do a lot of personalization and social networking to take off. And you won't know which it is until you get going.
Over the years, almost everyone I know online has transitioned in and out of niche markets like a tide coming and going. Sometimes you leaves because sales wane, sometimes because you get bored - and sometimes you mistakenly get rid of something and wish you hadn't.
That's all part of being an entrepreneur and it's a TON of fun to me.
So reminder: Here are the sales running right now:
JR's Low Carb 300 Pack with my EXCLUSIVE bonus:
http://jvz1.com/c/5810/229318 (only open FIVE more days)
And my brand new Halloween 2016 PLR bundle that's another great (FUN!) niche to try out:
https://s3.amazonaws.com/bigplrevent.com/2016halloween.html
Tiff ;)
P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html