Keep The New Year Success Niche Topic Going (Tutorial and Info)
Published: Wed, 11/23/16
Yesterday I had a great day out with my kids. Today I'm working all day because tomorrow is Thanksgiving and my Mom and my son's girlfriend will be coming over for a dinner and board games. We love to laugh a lot. Last year we bought that Pie Face game to play and I have some ideas for this year, too!
Oh wow. I was just writing this email and of course, I stopped to flit around on FB while I was thinking of what I wanted to say and I watched some video that said, "If you can change a person's perspective of themselves and make them better than what they thought they were, then you've done a really good job."
How insightful for us as leaders of our niche markets, right? I got a lovely email from someone yesterday saying they had successfully launched their first product (and it's succeeding) thanks to my support of them. THAT is what I love about what I do.
Anyway...
Yesterday evening as I was reviewing some products and thinking about my own niches and online efforts, I started thinking about all the success and mindset products coming out - along with all the fitness ones, too. It's popular right now because of the New Year trend.
This is when everyone (like me and maybe you) sit down, look back and think ahead of what we want to do in 2017 and how to get there. And of course, much of that is mindset - whether it's losing weight or succeeding.
I want to caution you against purchasing a New Year domain for your efforts in these 2 niches (or any other New Year niche). I've seen people do that. What's wrong is, you want this concept to go year round, not just Jan-Feb before quitters abandon you.
So let's take a look at Success as our example, because two PLR products launched today in this same topic, so I'll share my ideas with you about how to position yourself online using that content.
The first is Kelly McCausey's Crushing Business Limits PLR launch here (and how fitting for the quote I mentioned above, right?):
http://jvz2.com/c/5810/242585
If we look at Kelly's pack, it includes the lies that stop entrepreneurs from chasing their dreams (in other words, self limiting beliefs). I always look at monetization ideas FIRST. This is going to be a mostly digital monetization topic - unless you promote things like planners on Amazon.
Otherwise, we know from looking at her sales copy that it's for entrepreneurs. I then go look on Amazon to see if this is a topic people are seeking to spend money on. If I enter "Success" in the books section, I see thousands of reviews for these topics. So the answer is yes!
However, a search for "Entrepreneur" isn't as large in results. So I would target success period with a domain. But in my content, I would encourage people to become entrepreneurs and follow their own dreams. But the content could also cross over to motivate people in a typical 8-5 job, too. I would also create Kindle and print books for this audience to make it an authority site.
Kelly's new PLR pack includes:
- 3,843 Word Report: “Are These 6 Lies Crushing Your Business Dreams?”
- 800 word blog post to drive traffic to the lead magnet
- 30 Social Blurbs to promote your lead magnet
- 6 Social Graphics
- 12,628 Word eBook: “Crushing the Lies that Limit Your Business”
- 30 Business Affirmations Video with Audio
Now the second PLR launch is by Arun Chandran, and it's called The Warrior Marketer. So right away, you can see the slant is more targeted to online marketers. This just means that instead of going wide and targeting all success minded people, you hone in on those already pursuing online marketing.
His pack is here:
http://jvz9.com/c/5810/241913
The cool thing about this is that it speaks specifically to the total life of an online marketer. Not JUST mindset, but also fitness, stress relief and more. So in this instance, while the demographic is more targeted (online marketers), you have more opportunities for what you can promote.
Success stuff, online ecourses for specific strategy, mindset, AND stress relief and fitness, too. But slant it ALL for the online marketer or work at home person. You could cover building a home gym, promote fitness equipment, write blog posts about using aromatherapy while working in a home office, etc.
And those niches - fitness and stress relief - are rooted in both tangible and digital product promotions, so you can branch out all over the place. His content includes:
- Ebook
- 2 Short Reports
- Sales page & Thank you page
- 2 Opt-in pages & download pages
- Graphics & PSDs
- 10 Warrior Marketer PLR Articles
With the other niche - fitness - do the same thing. Never have a site ALL about a new year's diet or success for the new year. Make it a part of an existing broader, year round plan. Figure out if your target audience is specific or generic, and create a plan of marketing for it that works in all 12 months.
Everyone always sends me niche ideas and asks my opinion and the #1 thought I have is, "How many ways can I monetize it?" I ideally want digital AND tangible, but sometimes it's only digital and that's fine. Very rarely are there no digital niches - because even with a coffeemaker, you can create a "brew the best coffee" info product.
But sometimes, like with toys, I don't feel like there's a big digital demand, so I strictly promote the tangible aspects of it.
One thing I also suggest if you do go into any niche for the upcoming year is to make it something you, yourself want to pursue. Start off blogging about your own efforts starting on January 1st. Whether it's weight loss, making more money, or even health or relationship improvement - blog and share your own efforts and results.
The longer you stick with it, the more your loyal followers will grow and they'll be with you throughout your progress over time, and you'll get to see THEIR transformations, too!
It's very rewarding. But remember that in order to motivate THEM, you have to motivate yourself, too.
Oh and by the way - for those who missed the sale, you can still get Carol's Amazon S3 tutorial (with PLR rights) but it's gone up from $9 to $15. Not a huge price to pay for a 30-page tutorial, and it's extremely well done. The savings of hosting alone are worth the investment. I max out at $2 a month on a really busy hosting month on AS3. LOL!
http://jvz1.com/c/5810/240405
Tiff ;)
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