Think About How Often You've Been Really Impressed.

Published: Sun, 05/28/17


I can't even BEGIN to tell you how wonderful summer is. Staying up late, sleeping in, relaxing by the pool - it's all just fantastic and I'm in Heaven. 

Today I just ordered my groceries to pick up at Walmart tomorrow (love that!) and I'll do it after my personal training session and a two-hour swim. 

I've been working on a launch that goes live (for a private partner) tomorrow, and then to the public on the 1st. Still have a bit more to do and then I get to plan my first full summer month later!

At night, and in the bath, I've been reading a book called Contagious: Why Things Catch On. 

I love books like this that are conversational and show examples of people thinking outside the box. 

It made me think back on when, in this business, things really wowed me. 

There are many good products, and a ton of okay products. Lots of bad - but very few are wow worthy. 

I remember when Travis Sago put out his Bum Marketing Method. It was FREE, and amazing. And he built a monster sized list off that. Very smart.

I recall John Reese's Traffic Secrets - the holy grail of everything traffic for its time. 

And then there was Info Product Killer by Craig Kaye. The product was incredible, but like Squidoo, it dissipated. Many of the concepts remain effective, though. 

Geoff Shaw's Kindling has curled my toes and given me ideas for my future. 

I feel like now, everything is so rushed. There are new plugins, software, courses, and PLR daily from the same people. I see people with launches listed weekly. 

There's nothing wrong with that, per se - but I feel like my toes aren't being curled. I know for me personally, I consistently put out good products that help people, but I want that major WOW, everyone's talking about it success story, too - I've never had that. My Squidoo course went over well, but that was years ago. I had interview offers and global speaker invites flooding to me, but unfortunately those opportunities came to me while I was still a fledgling marketer, and I had NO idea how to lasso that buzz and turn it into an amazing empire. 

Six figures is fantastic - don't get me wrong - but don't think I'm sitting here okay with "good enough" either. 

I am brewing ideas in my head for something amazing. I want people to look back and say, "Remember that thing Tiffany did?" 

When you think of your business, ask yourself how you could parlay it from an ordinary release to something that gets people excited. Something they want to be "in on."

Even though I never was impressed by the lessons in The Rich Jerk, I WAS impressed with the level of effort put into creating a buzz using a persona. That was fun to watch unfold. 

Time to put my thinking cap on and pour over emails and surveys to see where help is most needed. 

We can't forget to strategize the bigger picture instead of just chasing profits on a weekly or monthly basis. 

Tiff ;)

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