Lesson in Failure (And if you bought today - important notice!)

Published: Tue, 06/27/17


Don't worry, I'm not getting in the habit of mailing more than once a day. I hate that. BUT, I have to notify my list of something now because if I don't, people will feel cheated.

This morning I was all proud launching my new Depression PLR. I have great content - in fact got heartwarming emails from people who were personally affected by it. (I even included a snippet of one - minus the name and specifics - in my video to drive home the point about how important it is to get in this niche with the right motives). 

So the launch was done. And I waited and waited and I know it's a hot niche, but the sales trickled. 

Oh it sucks when that happens. What you have to do is look at it and go, "What went wrong? It's a good niche. It's lucrative. My content's great."

Oh. Sales copy. I hattttte sales copy. 

So I did a couple of things I wanted to share with you - because you're here to learn marketing, right? And I also wanted to let buyers know of 2 things that will be important to them.

First, I changed the headlines. They were not focused on most marketers' incentives - to make money. They were too kumbaya about the feel good aspect of helping people, which is something I tend to get caught up in, when the reality is, most marketers go into a niche for the money (nothing wrong with that - you can have both, but I failed to drive home that point). 

Second, I changed the copy to convey some stats about the niche - $42 BILLION being spent in this niche for solutions and the MAJORITY want discretion via the Internet - ka-ching! 

I also explained some crossover dual niche markets they can tap into. 

Then, I added a video. I wanted to TEACH people who might be on the fence, the proper way to tap into this niche - so I gave ideas on research, domains, slants and more. 

NOTE: If you bought the pack, you may want to go back and watch that video just for ideas. 

I ALSO wanted to overdeliver. So I went to my PLRMiniMart and gathered 12 packs that are relevant to the Depression niche - worth $308 - and I added those as a free bonus for ALL buyers, not just those who go through my link. I want my affiliates' buyers to get it, too. 

The bonuses include information on stress, overeating, relationships, panic, alternative health and more. TONS of content. 

My main lesson for you is don't just flop. Find out WHY it failed, go back to the drawing board - MAKE IT RIGHT and share your findings! My OTO copy was good - it's converting at 80%. But the front end was apparently a snoozefest. 

http://s3.amazonaws.com/bigplrevent.com/UnderstandingAndTreatingDepressionFE.html

There's no shame in learning and trying. What's shameful is those who complain and never DO anything about it. 

So if you bought my front end, go back into JVZoo and download it again - it has $308 worth of bonus material in the new file. 

Tiff ;)