MAJOR Brainstorm Strategy Session Inside for Profit Heavy Niche - Long and Worthy!
Published: Wed, 01/17/18
In just a few days I'll be playing chaperone to over 80 seventh graders at my daughter and her friends' 13th girls birthday party. We have a country club space rented with a DJ and photographer, meals and more. Should be tons of fun but my daughter was emphasizing that I am NOT to "look at her!" LOL! She doesn't want me watching her dance with friends or her boyfriend and have that, "Awwww, how sweet!" look on my face - or more horrifying, be taking pictures to plaster on Facebook.
Tonight, we're going dress shopping for it. Have to find a winter themed dress in white, silver or blue for her to wear. I love shopping with her and remembering when I fit into a size 0 like her. Ha ha.
Well let's dig into a big brainstorming session. It's based off of my brand new PLR launch on sale called Diabetes Diagnosis here:
http://s3.amazonaws.com/bigplrevent.com/diabetesdiagnosisfe.html
This is such a lucrative niche. From the standpoint of the bundle I created, it helps you capture the audience as a subscriber from the beginning of their diagnosis. This is not a disease that technically gets cured - but it CAN be managed into remission if the diabetic person is careful.
The Pillars of Diabetes Niche Content Needs
What's great about this niche is that not only does your content (and your recommendations) need to involve diabetes care topics, but also the concepts that impact their disease. That includes:
- Nutrition
- Exercise
- Sleep
- Stress
A Fitbit tracker or kettlebell course could immediately be tied to the weight loss and blood sugar management of a diabetic's needs.
Sleep - both too much and too little - can directly impact blood sugar, so energy promoting and rest promoting products and guidance can both benefit a diabetic. That means courses on revving up your energy or getting enough sleep - AND tangibles like white noise machines or supplements.
Stress relieving courses and tangibles are needed for diabetics because when cortisol is flooding through a diabetic's body, it makes it hard for blood sugar to be kept under control.
Domains You Might Get That Are Available
- NewlyDiabetic.com
- LivingAsADiabetic.com
- EffectiveDiabetesHelp.com
- DiabetesDiagnosisPlan.com
- DiabetesDiagnosisHelp.com
- DiabetesDiagnosisGuide.com
- DiabetesType2Diagnosis.com
- Type2DiabetesDiagnosis.com
- DiabetesType2Explained.com
- Type2DiabetesResources.com
- Type2DiabetesGuidance.com
Let's talk about strategy. As an affiliate marketer, I recommend you focus on the pillars of content I laid out for you above. Make those your categories on your blog:
- Diabetic Sleep Strategy
- Diabetic Stress Relief
- Diabetic Nutrition
- Diabetic Fitness
- Diabetic Health Management (for the technical stuff like needles, cooling bags, etc.)
- DiabeticNutritionTips.com
- DiabeticFitnessTips.com
Use Google News to help you. Type in a phrase like diabetes stress into Google and click on the News tab and you'll see articles like this:
http://www.cardiovascularbusiness.com/topics/lipid-metabolic/stress-triggers-diabetes-overworked-employees
You might use keyword tools and see phrases like diabetes due to stress and create a blog post about that and how it's a cycle because not only does stress contribute to the cause of diabetes because blood sugar gets out of control, but once you have diabetes, it's stressful - and it makes things worse!
Use forums for good ideas on what real people need advice on. Just Google diabetes forum and find active ones. Look in places like the Lounge to see what people are chit chatting about. Here's a good example of what you might promote or discuss on your blog:
http://www.diabetesforum.com/diabetes-forum-lounge/94954-diabetic-socks.html
Don't feel like everything has to be a review. You can convey valuable tips and information and gently weave a link into the content without it being a full fledged review of a single item. For example, you might do an article about foot care and mention diabetic socks and simply link to them. Someone who is newly diagnosed can then follow the link and choose whether or not to buy them.
You can also do pages where you do create a complete product review and start out with a short intro about the need, followed by the solution you're suggesting and the detailed specs of the item or a comparison of it to others on the market.
Strategy as a Digital Marketer
When it comes to information products, most people stay so general. I'd like you to think in terms of a series or entire library of reference for your people. You want to have a whole bunch of products for them to buy over time, not just one comprehensive guide (which will likely become outdated as new health information surfaces).
Content that's sold as information can be big or small - you can have memberships or short bite-sized, downloadable reports. What I would do is make a list of problems that you can guide them with solutions on. Forums are the best place to find this, and so are bookstores like Amazon.
Drill down in topics, too. For example, let's say I go on Amazon and look up Diabetes books. I find Diabetes for Dummies. Now I could do a comprehensive book like that, but ideally, as an info marketer, I'll develop a series of books.
Chapter 5 of that book talks about long-term complications and in that chapter, it talks about kidneys, eyes, nerves, heart, sleep apnea, and more. I would develop a course for each of these topics.
Or, in a forum, I might see a question about understanding how exercise impacts blood sugar numbers, so I'd write a guide on managing and tracking that.
I get ideas from all sorts of posts. For example, there's one where a girl is sharing the fact that she buys prepared meals through a delivery service because she's tired and doesn't feel like cooking her diabetic-friendly meals. But someone else chimed in that they're often high in carbs. You could write a Meal Prep for Diabetics guide - one that helps them avoid random eating of the wrong items by being fully prepared ahead of time.
You could even break that down further into three or four guides - Morning Meal Prep for Diabetics, Lunch Prep for Diabetics, Dinner Prep for Diabetics and Snack Prep for Diabetics.
In these courses, you can also cross promote tangibles - link to a blog post where you're recommending specific meal prep containers or kitchen gadgets to help in the process.
You're doubling your profit potential when you do that.
You can go through the five pillars and rotate your guides - one on the technical diabetes needs, the next on something nutrition, another on fitness and the next on sleep or stress - and so on.
Don't forget, as an information publisher, you can also buy other PLR and tweak it for your audience. For example, I have a couple of meal prep PLR packs on my PLR Mini Mart. You can download those, go through and tweak them for the diabetic audience and publish it as a course. Do the same with content about stress, sleep tips, nutrition and exercise.
Another one you might consider grabbing is Gary Harvey's latest PLR on Appetite Control - that fits perfectly with the diabetes niche. I checked it out and it's great content - very conversational and informative and it's on sale for just $7 here:
https://jvz5.com/c/5810/288051
Diabetes is a fantastic niche to get into if you want an ongoing stream of customers who stay with you long-term and ample profit potential from digital and tangible items with a wide array of topics available at your disposal. Plus, you get to HELP people and if you're like me, that makes you want to work each day.
Check out my new PLR sale on Diabetes Diagnosis here and see if it can help you get started in this niche (don't forget to check out the enormous upgrade option worth over $1,348):
http://s3.amazonaws.com/bigplrevent.com/diabetesdiagnosisfe.html
Have a great Wednesday!
Tiff ;)
P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html