Every Time a Platform Changes Course Heads Explode - Plus, Mobile Money

Published: Sun, 01/14/18


I'm on my second day of insane productivity with work and home stuff. Feels incredible, but I just know I'll burn out soon. That's okay. I'm embracing my pattern right now instead of trying so hard to alter it. 

Mobile Phone Money

This is one area where my own brain normally shuts down - mobile phone profits. There are so many ways to make money related to this topic and I just normally try to ignore them. But I got to read Barb Ling's MASSIVE 151 page Marketing Course for Mobile Phone Profits and she dumbed it all down for me in a way I could easily understand. 

You can get it on sale here and learn about the 17 ways she suggests you tap into this niche:

https://warriorplus.com/o2/a/cnlg9/0

Why did I even read it? Because as a consumer, one of over 2.5 billion of us who use mobile phones, I'm starting to buy more and more from my phone. I use it more than I do my laptop or PC. And for some reason, it gets me to buy more. This week, I can't even tell you how much I ended up ordering - everything from cornmeal to drain snakes to caramel apple wraps and digital courses, too!

I was nutty. Especially when I'm laying in bed and can't sleep and I start surfing the 'net. Dangerous! 

Barb teaches you how to work your magic on people like me. LOL! 

There are a TON of different strategies, so even if you think you don't like one, you can find something else she suggests that's a better match for how you want to profit off the mobile world.

Every Time a Platform Changes Heads Explode

Y'all know I'm big on relationship building and not so much on SEO or gaming a system into ranking. Why? Because I witness year after year what happens when a new evolution for a platform or service takes place and in an instant, many people sink below the surface and lose their entire business. 

When you have real relationships with your customers, all the algorithms in the world can't compete. 

So the latest was Facebook - they're suddenly saying, "Guess what? We're not going to be showing as much content from brands and publishers - now it's friends content for the most part." 

Oops. 

That freaked out a good deal of marketers who couldn't name a single customer, but whose entire business is supported by branding themselves. 

And now, content that's even from friends won't be showcased as highly as those with engagement. But not just ANY engagement - comments, preferred. Likes aren't enough to get your posts in front of people.

I personally get exhausted by all the changes. I feel like we're treated like toddlers. I'm grown. Let me choose who to follow and if I made that choice, show me - in order - what they post and let ME decide what to do about it. 

But no, they have to handle it FOR us. Sigh. 

What does this mean for you?

1. It means you need to learn how to befriend your audience and weed out your non audience.

2. It means you need to learn what to do to increase engagement. For some of us, it's natural - we literally befriend people and build relationships, not strategically but because we enjoy it. For those of you who don't, better learn by watching others to see how to engage socially online.

3. It means no more lurking. 

4. It means they're cutting DOWN on video - that's from their own mouths - so you have to understand how to write now. 

5. It means they're not even counting comments, but LONG comments will carry more weight. So you have to be thought provoking and make people feel comfortable speaking their mind around you on a topic. 

I'm annoyed by this as I'm sure many of you are - simply because I sometimes don't WANT to leave a long comment. I want to see something, but all I want to do is see it - or "Like it." Now, I won't even see stuff that's not garnering a long comment. Eye roll. Somebody send me a pacifier, please. We're being babied BIG time. 

If you want to read more about how FB and branding and networking is changing now, here's the interview:

https://www.wired.com/story/facebooks-adam-mosseri-on-why-youll-see-less-video-more-from-friends/

I still say what I always say - care about your niche audience, get to know them, be friends with them, and engage with them and then when a new change occurs, you'll be in a nice bubble where you're immune to the chaos unfolding around you. 

Tiff ;)

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