Do This WITH Me - Private Implementation! Branding Question, Plus Strategic Publishing

Published: Tue, 01/30/18


I'm still taking care of Miss Scarlett and today I'm going to get the ingredients to make a nice manicotti dinner tomorrow - one for us (and the boys' girlfriends) and one for my Mom, who always helps out with carpool and shows up to cheer my kids on, etc. I'm making garlic toast and a side of HER mom's toasted sesame seed Italian salad to go with it, so I'm sure she'll enjoy it.

Branding with Videos Question

Yesterday we did a tutorial on locking down your videos and someone emailed me a great question today about why you'd want to do that when allowing the use of your videos (and more exposure to a wider audience) might help you build branding.

So let's go over that - he's right! In many cases, that's EXACTLY what you want to do. Let others get links to your videos and share them with embedding info built in to generate more traffic. I do that on some of my videos. 

But for example, with Scarlett's best makeup accessories site going on my Vimeo account, we want zero link leakage back into my Vimeo account where makeup users would see a bunch of Internet Marketing stuff. 

For traffic, I generally post things to YouTube instead. If I want to keep a copy on Vimeo, I can always upload two copies - one where it has all my links enabled for other people to use in embedding on their blog. The other, without any links enabled that I use on MY blog. This keeps people from LEAVING my site needlessly but allows other blog owners to use my content with links leading TO me. 

Hope that helps! 

Do This WITH Me - Private Implementation

Okay one thing I've been getting MORE and more into is free Pinterest traffic - every time I start a new site, it's Pinterest that instantly brings in visitors. But it can also be overwhelming. I found a course I BOUGHT this morning and started reviewing a bit to see if it was worth doing an implementation review with y'all and it IS!

Why? Because it focuses on one major aspect of Pinterest - group boards, where the exposure and traffic is HUGE (and it's something I know nothing about myself). 

So, for UNDER $10, grab the front end only (or more if you want but I'm only reviewing the FE) and let's go through this together with live examples using my sites. When you buy it, send me your receipt so that I know you got it through my link, and I'll be sending y'all access to the private review implementation starting tomorrow!

https://jvz6.com/c/5810/288267


Strategic Publishing Read

Okay I just finished a neat little read. It's about one of my favorite business branches in terms of enjoyment and profit potential, but also the one that scares me so much. It's called Paul vs the Publishing Gurus and it's by Paul Coleman. He basically takes us through some links to 28 concepts for self publishing and discusses the original author's point of view - either agreeing with, disagreeing with, or putting a twist on the concept. 

I love stuff like this because he guides me to some really good resources that amplifies the content. In it, he covers a set of myths about the publishing industry (you can apply much of it to non fiction as well as fiction) and there were some great idea I hadn't thought of! 

Let me tell you a little secret - I've been plotting my re-entry back into fiction publishing but from a totally different viewpoint. 

You see, I loved publishing fiction (what I found was that people aren't expecting the next great American novel - they enjoy stories, and I do a good enough job of telling them to build a fan base and last time, pay my mortgage - before I quit out of uncertainty and self doubt). 

My self doubt wasn't about my writing talent. It was looking at publishing as a fluke compared to my IM business as something formidable and concrete. 

Paul's added to a project I'm already working on - to hone in on the BUSINESS and profitability of fiction publishing rather than, "Oh I hope someone enjoys my story and feeds my ego." Pffft! Egos don't put food on the table. Marketing strategy does. 

The second item in his guide was amazing. I could have done this for my last series - I had people emailing me from all over the world, sending me GIFTS in the mail, and naming their pets after my characters!

I started reading his take on things and adding to my already started list of ways to profit from fiction publishing that have nothing to do with the writing of the book itself.

I'm not going back into fiction without a strong business plan. I already have a completed book (I'm in the editing phase now). All I'm doing now is creating a plan for its success based on the marketing principles I've learned where I'm trying to mirror it for the fiction industry. So I take what I know about list building, and break it all down and ask myself how I can best apply those strategies for a fiction audience. 

I do the same for sales copy (aka: book blurbs in this instance). And other concepts. All of the traffic and relationship building things you need to do in business to attract and retain a paying audience. 

You might want to dig into his take on it here - make sure you follow and absorb all of the links. Some good stuff on this industry:

https://warriorplus.com/o2/a/dyrzg/0

I'm getting ready to go to my CPAs for a sec to get those 1099s and W2s out - and then tidy the house for company tomorrow. Y'all have a great day!

Tiff ;)

P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html