Ch-Ch-Changes, The Best Thing for No Expertise, 2-Day Sale for Newbies

Published: Fri, 03/16/18

Baby girl and I are going to a spa day today. I figured since we weren't going on vacation, I could at least pamper her a bit. But we're just doing facials and massages today - I wasn't as impressed with pedicures and arm and hand relaxation. I'll be sharing some stuff on the life side of work/life soon. I'm still seeking balance.

Oh, if you're in that Nick James implementation group - I posted a new update yesterday so you can find that in there.

#1 - The Best Thing When You Have No Expertise

I have seen so many people start off like this - they have no success to speak of themselves, so they go to other successful marketers or niche experts and interview THEM as a way of building their own business.

What's cool about using this strategy is:

1. It's easy to cater to someone's ego when you ask to interview them - they're always flattered.
2. It lends credibility to you because you're now associated with that expert.
3. They'll want their people to read/hear/see the interview, so they're going to send THEIR list to YOU, where you can get them on your list.

Interviews are awesome because you can use whatever format you feel most comfortable with - send them a questionnaire, get them on a podcast (so simple using Anchor.fm), or do a split screen video chat if you want.

Charles Harper created the technical course for it to make it super simple. The "Host Your First Interview Show" course (for yourself or to use as PLR rights) is good - I went through it - very newbie-friendly and on sale:

https://warriorplus.com/o2/a/rkj3p/0

But what about getting the interview and knowing who to contact for an interview? Here are some tips:

Do some checking to see whose blogs are coming up in search results for your niche.
Get in forums and see who people are recommending
Look on Amazon and see whose published content is selling (and DON'T be afraid to contact someone you consider "big")
See who has info products selling in the marketplace

When you contact them, make each email personalized. Discuss a bit about their business and what you admire, then tell them you have a podcast (or are starting a new podcast) on the niche topic and you'd love to have them on for a (time - 30 minute?) interview at a date and time of their choosing. Let them know what types of questions you might ask and offer to give them a question sheet ahead of time (some experts get nervous about live shows).

Offer to let them tout their website and products at the end of the show. This shouldn't be a spammy interview where the whole thing is a pushy product spiel, but instead a valuable interview where the end of the conversation just tells people to check them out at "xyz.com" or pick up their book, "title" at "wherever."

If you show that you're prepared with a bit of a system ahead of time, it will put them at ease.

If you don't have any recordings on your podcast, make about 4-5 before asking for an interview. They can be just you talking for 5-10 minutes if you like, just enough so they get a sense of your personality.

And make sure you give them several methods of contacting you in case one fails.

#2 - Ch-Ch-Changes - Today's Blog and Podcast

I'm doing today's podcast a bit differently, with a text blog post and audio podcast - so you get to choose. We're discussing the lucrative benefit of changes and how I see the marketplace eroding right now. It'll never completely fall, don't worry - it's just ick to me right at this moment.

http://tiffanylambert.com/blog/dont-just-be-open-to-change-get-used-to-it/

#3 - - IM Newbies - 2 Day Sale for St. Patrick's Day

If you're needing the basics of online marketing, then you might want to grab the $7 IM Newbie course being relaunched with 30 training videos. It's only on sale for 48 hours.

https://jvz5.com/c/5810/237299

Okay that's it for today - y'all have a great Friday!

Tiff ;)

P.S. prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html