When You Launch or Promote and Hear Crickets - Humiliating!

Published: Wed, 10/31/18


I'm about to dig into some fiction today - just took Scarlett (who is dressed up as YouTuber Emma Chamberlain for Halloween) to school and she'll be heading to a trick or treat street party with her friends tonight. 

I'm always so relieved when I see some of my fellow big sellers make a post about how their launch flopped. 

Makes me feel less alone. It happens to all of us, but some people like to sweep that under the rug. 

Whether it's a product of your own or something you're promoting as an affiliate, sometimes you hit it out of the ballpark, sometimes it does just fine and sometimes you fall flat on your face. 

I can tell you it's an uneasy feeling. You feel like everyone just saw what happened and you're about to shunned. 

The issue that will kill your business quickly is if you repeatedly fall flat on your face and never have a win. 

Once you have a win - like making a leaderboard as an affiliate or a vendor - you feel relief. You got it! You made the formula work. 

But do you know how?

Sometimes people never understand what they did right or wrong (I hear it a lot when someone admits a failure - they say, "I have no clue why it happened.")

That doesn't instill confidence in your affiliates, right? 

And if you flop as an affiliate, well you're ruining a vendor's conversion rates, so you have to know how to pitch an idea or solution to people no matter which end of the sale you're on. 

I just got myself Kevin Harrington's (of Shark Tank) Perfect Pitch course for Internet Marketers. I did this to help me avoid those occasional face flops. I already downloaded the guide, some of the extra resources, and I've begun watching the videos, too.

You can see it here:

https://jvz1.com/c/5810/313793

What I've liked so far is that it's making me think in terms of WHEN I begin preparing my "pitch." Traditionally, I've created a product - PLR, challenges - whatever - and THEN gone on to write sales copy and brainstorm the pitch that will lead to good conversions. 

Here's an example of my own "knock it out of the ballpark" versus face flop on two launches I did: (numbers represent number sold, conversion rate, EPC and Avg Sale). One earned about $18k and the other earned $3k. BIG difference. 



What really annoyed me was the fact that on the flop, I'd taken extra time to "get real" and on the other one, I was more hyped up. Never dishonest, just more bubbly with sales speak. So selling and even warming people up for promotions in all niches is something we all need to learn. 

I'm really impressed so far with Kevin's product. I'm 5 videos and a few PDFs in. He talks about the tease, please and demonstration or functionality (loved the part about competitors in this one! SO important in online marketing). 

I'm going to apply his lessons in my upcoming PLR launch for one, and work on seeing how it applies best to my affiliate promos, too. 

Always good when a major leader lets us in on his tips. 

Tiff ;)

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