No Blank Check for Marketers
Published: Sun, 08/15/10
Real quick let me tell you what's going on and then I'll get to the
issue of no blank checks for marketers. I am finally settling back
into a routine with my marketing (as opposed to those ghostwriting
projects) so I wanted to gather my thoughts on a variety of things
and touch base with you.
First what I'm working on - right now as far as IPK (Info Product
Killer) I'm working on my toy site and my Halloween costume site
because those will be garnering sales in the upcoming months. I'm
outsourcing the content - my son's writing the toy stuff and
another person's writing the costume stuff, so all I do is build
the links and pages.
I'm also working on my PLR ATM product, which I think will help so
many people in getting some money coming in (like it does for me).
This time, I'm going to try something new - a video sales letter at
the top of the page with normal sales copy below it.
I'll let you know how that goes, but one thing I worry about - I'm
not the type to make a video sitting behind a cherry wood desk or
rolling up to a mansion in my Lamborghini. I want it to be ME - not
"high roller Tiff" packing wads of cash. I wonder if that will hurt
me or not.
Review-wise, I'm still on Bring the Fresh. This week the kids get
back in school so I will finally have time to continue telling you
about that. Which brings me to an issue I've been ranting about on
my blog lately... but I have to find a delicate way of talking about
it because the last thing I want to do is insult everyone for doing
things differently than me.
This past week, as I emailed you about, I got angry because I'd
been promoting a product and the owner moved that product to
another site, and stuck something new up on the original ClickBank
account site, so I was promoting something I wasn't aware of -
which you know I don't do. So I banned this marketer from my
promotion list forever.
Now everyone seemingly agreed with me, but I got extra words of
caution that I should also not promote anyone who is knowingly
promoting THAT marketer. Well, that's a little tricky for me, so I
want to address that issue...and offer some insight on how I promote...
When I make a decision to promote someone, I first want to know if
they're a scummy scammer. If so, I won't promote, period. Secondly,
I look at the product. If it's good, and suits my lists' needs (so
many people don't care about this), then I'll promote it.
Now here's where the tricky part comes in...
When you buy the product I promote from another marketer, you get
on his list. What happens from that point on is up to that
marketer. I want you to be aware that I am NOT writing a blank
check for that person's ethics, integrity, or promotion quality.
Now I DO like knowing when MY customers are getting bad deals,
because then I know this isn't a person I want to promote anymore.
I guess my thoughts are these - there's a definite trickle down
effect! I can feel it in the heat of the emails being sent. If I
promote so-and-so and HE promotes someone people don't like, it can
have a direct effect on MY reputation. That's something we all need
to start considering.
And for me at least, whenever I send you an email and tell you
someone and something they have is worth buying, that doesn't mean
I ALSO believe that everything they promote or email you about it
worthy.
Does that make sense?
I'm not endorsing all of their products or their recommendations
for purchases as an affiliates. I'm only telling you what MY
experience with that marketer was and what I think of that ONE
product in particular.
Everything else is up to you to make a decision about. What I want
you to know is I don't give anyone a blank check for ethics and
quality. That means NO one. Everything is evaluated on a
case-by-case basis.
And you should adopt the same skepticism if you want to protect
your wallet.
You can always count on me to not promote anything that's a scam. I
won't join a good old boys' club, period. I won't agree to JVs that
force me to promote anything in return for someone else promoting
me.
I think if we all start doing this as a community, then Internet
marketing might be able to shrug off some of its bad reputation.
That means you, as an affiliate marketer, need to think first and
foremost about your customers' well-being and secondly about your
profits.
Put people first.
Want to discuss? You can visit the blog post for this topic here:
http://www.tiffanydow.com/blog/no-blank-check-for-marketers/
Tiff