Generating Product Ideas

Published: Mon, 09/14/20


Did I tell y'all what scary thing happened to us this past week? I don't think I did, but it spooked me. We went to the animal shelter to drop off the donation bags and I was all in a happy mood to help when some guy who was obviously on drugs comes towards our car (we were just shutting our doors to go up to the place) yelling about how he needs to know if they're open so he can see if they have his dog. I pointed to where I saw a guy coming out of a door so he'd go away from us, and he ran over there.

Scarlett and I walk up to the donation door and this guy starts screaming at everyone inside telling them to open the door before he breaks the windows. He's cussing, telling them they think they're better than him, etc. We hurried out of there after leaving the items for them. It was sooo disappointing because we were all happy and that made me really nervous. I kept thinking how I hope he doesn't get his dog back, since he's obvious not well. We're gathering up items for the local nursing home now and hoping that'll be a better experience. 

Generating Product Ideas

There’s one thing about being an information marketer: you need to come up with a lot of product ideas. 

This includes lead magnets, front end products, your upsells, backend products, bonus products and everything else. Plus you need to come up with ideas for promotional content, such as blog posts and autoresponder emails!

Now if you’re somewhat new to the business, coming up with all those ideas may seem a little daunting. But the good news is that it’s a lot easier than you think. And once you know the strategies below, you’ll have more product ideas than you know what to do with!

Take a look…

Here’s how to create a list of dozens if not hundreds of potential product ideas…

Brainstorm ideas.

Simply sit down with an open document (or pen and paper if you want to go old school) and brainstorm product ideas. Think about: Research what other people are selling.

Do you market research by checking marketplaces such as: Search your keywords in Google, and then check the following: Look at popular content and products.

Check out your blog posts, social media posts, newsletter and other content. Then consider expanding on your most popular content to create new products.

For example, if you have a popular blog post about getting rid of belly fat, then create an entire report or course on the same topic.

Naturally, you can also check your competitors’ sites to see which of their posts and other content are popular. Look for: TIP: You can also look at popular full-length products, and turn one chapter into a product. For example, if you or your competitor has a chapter about writing sales letter headlines, then you might consider creating a standalone product on the same topic.

Use keyword tools.

The idea here is to use a tool like WordRecon, enter your broad keywords (such as “gardening” or “bodybuilding”), and then look to the results for ideas.

For example, if your gardening results show that a lot of people are searching for ways to build a raised flower bed, then you may want to create a video tutorial on that topic.

Uncover popular topics in your niche.

You can: Ask your market what they want.

Create a short survey with open-ended questions, and distribute it across your social media networks, publish it on your blog, and ask your newsletter subscribers to take the survey. You might also ask your marketing partners to distribute the survey (which will work even better if you promise to share the answers).

That's it for me today - y'all have a great rest of your day!

Tiff ;)

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