Email Content Calendar, The Money Is in the Follow Up (PLR); Making Sure Your Product Is a Winner
Published: Wed, 09/16/20
My daughter sure is loving homeschool through Texas Tech. She's able to set her own schedule, take any 2 days off she wants, and get through lessons quickly, without having to wait for teachers to do it at their pace. She turned the kitchen table into her school area so that she could easily relax in her room without it also being her "classroom" and I thought that was pretty smart.
Map Out Your Monthly Email Content Calendar
Coach Glue (Nicole Dean) has a new PLR planner out called Map Out Your Monthly Email Content Calendar (Use promo code: 50 to take half off through this coming Friday!) and you can sell it as a product or challenge, use it yourself, etc. It's PLR and it includes:The Step-by-Step Planner Covers (37 Pages):
Step 1: Creating an Efficient and Aligned Email Schedule That Fills Your Soul
Step 2: Identify Your Money-Making Potential With Promotions
Step 3: Establish Expertise & Credibility with Value-Packed Free Content
Step 4: Generate Buzz with Tantalizing Content
Step 5: Create a Juicy Outline that Compels Sales Naturally
Step 6: The Powerful and Under-Utilized Strategy to Always Cash-In
Step 7: Ditch the ISH: Make it Easy to Sell Everyday
They even share ideas on how to use it, including:
- Use it to plan your own email content.
- After you’ve used the planner, put together a case study based on your own results and sell your system as a workshop or course or webinar.
- Create an opt-in from a portion of this planner to grow your lists.
- Gather experts and host a webinar on this topic and use this planner as one of your upsells.
- Offer this planner and a quick tutorial video as a bonus when people purchase your coaching package.
- Design a 7-day challenge around this planner walking your audience through each step with a video, audio, or guest expert interview.
- Work through this planner with your clients to help them plan their own email content. Once it’s planned offer them a package where you’ll implement it for them (or have your team implement it).
- Remember, you get this in .doc format and you can add to the planner, edit it, remove or replace portions, customize it, monetize it, feature your own programs or your favorite products, or just use it as it is.
https://in234.isrefer.com/go/emailcalendar/TiffanyLambert
The Money Is in the Follow Up (New PLR)
Tracy and Suzanne have a new PLR bundle called The Money Is in the Follow Up. Use coupon code: SAVE10 to knock $10 off at checkout. In this bundle, you get:- 5 high quality PLR articles – minimum of 400 words
- What are Lists and Why Do You Need to Build Them?
- Following Up with Readers & Free Email Subscribers
- The “Know, Like, & Trust” Principle
- Sell to Your Customers Again & Again
- Selling Your Own Product & Making Affiliate Offers
- 5 social friendly images that also work as blog post images
- 5 emails to help you share the articles
- 5 social media posts
- eBook Compilation of the articles included
https://piggymakesbank.com/amember/aff/go/Tiffany?i=366
Making Sure Your Product Is a Winner
You’ve done your market research. You’ve figured out what kind of product your audience wants. Now it’s time to get down to the business of outlining and creating your product. But before you do that, you need to first do your product research to be sure you’re creating something your audience will really benefit from and love.Here’s how to do it…
1. Brainstorm Topics You Want To Include.
You’ve already given some thought to this topic right? So start off by brainstorming all the topics, tips and strategies you’d like to include in your product. Then move onto the next step…
2. Check Similar Products.
You’re going to do this in two ways:
1. Read the products’ table of contents. Keep in mind that you are in no way copying anyone’s product with this method. Instead, you are merely looking at the table of contents in order to determine which topics and ideas you should include in your product.
For example, let’s imagine you’re creating a book about weight loss. Once you start looking at what topics the bestsellers in your niche include, you’ll probably quickly decide that your book needs to include the following:
- Nutrition (including subchapters on carbohydrates, protein, essential fatty acids and daily calorie counts)
- Exercises (including subchapters on cardio exercise and strength training)
- Motivation (how to get and keep motivation, keeping journals, holding yourself accountable)
- Diet aids and supplements
- Specific tools such as complete workout routines, meal plans, recipes and shopping lists
2. Review the top niche products to determine strength and weaknesses. Not every topic or feature in a product is something that people actually want or care about. What’s more, in a lot of cases the bestsellers may actually be overlooking important topics – and of course you won’t know this simply from reading a table of contents.
That’s why you need to review and use the products yourself in order to determine the strengths and weaknesses. Then be sure that your product retains the beneficial features while improving on the weaknesses.
Let’s go back to the example of the diet guide. Let’s suppose that most products you encounter only give one month of meal plans. You might include three or even six months of meal plans just so that your customers don’t get bored with their diets.
And what happens if you can’t figure out the strengths and weaknesses of a product? That’s where the next step comes in…
3. Read Product Reviews.
Reading reviews (on Amazon and elsewhere) will give you insight into what your market wants. Specifically:
- If you see multiple people complaining about a particular aspect of a product—including the lack of some desired feature that’s a sign that your product needs to improve upon that weakness.
- If you see multiple people praising a particular feature of the product, then you need to be sure to include this strength in your product too.
4. Research The Topic.
The next step is to go to Google and search for your topic. You can search for the topic as a whole (e.g., “weight loss”), plus you can search for specific sub-topics you wish to include in your product (e.g., “weight loss supplements”). This will help you uncover even more ideas for topics, tips, and more to include in your product.
Here are the keys to keep in mind:
- Use reputable sources only. This includes authority sites, government sites, university websites, news sites (like the BBC or CNN), and articles from research journals.
- Get your facts from at least two reputable sources. Before you believe anything you find on the Internet, be sure at least two credible sources agree with the statement. That’s because even credible sources can occasionally make mistakes. (I actually prefer 3-4 sources.)
5. Talk To Your Audience.
Still another thing you can do to help you decide what to put in your product is survey your audience. That is, ask them open-ended questions to figure out what they’re looking for in a product.
For example:
- What would you like to see in a [type of product]?
- What are the shortcomings of the current solutions you’re using?
- What features would make a [type of product] really stand out in your mind?
- What features do you find most useful in [type of product]?
6. Answer These Questions
You can make your product better than everything else on the market simply by doing the product research outlined above. Don’t stop doing this research until you can answer the following questions:
- In what ways will your product be different and better than the competitors’ products? List as many differences as possible. These differences should be based on your product research (e.g., how you improved on the weaknesses of other products in your market).
- What is the #1 way that your product is different? Ideally, this should be some benefit that your prospects really value. This big difference is also likely to become your unique selling proposition (USP). It’s a good idea to define your USP before you create your product, so that you can be sure your product is focused on delivering on your USP’s promise.
- What features can you include to help your customers take action and achieve their goals? These features might include tools such as checklists, worksheets, spreadsheets, mind maps, cheat sheets, gear lists and similar items.
- What features can you include to help your audience better understand the materials? These features might include examples, tips or even illustrations.
By the time you finish all of these steps, you should be very confident about what all to include in your product. Not only will your product retain the strengths of the bestsellers in your niche, but you’ll also improve upon the weaknesses.
In short, you’ll be “building a better mousetrap.” And that’s one really good way to dominate in a niche, establish yourself as an expert, and grow your business!
That's it for me today - y'all have a great rest of your day!
Tiff ;)
P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html