How to Create a Membership (PLR Weekend Special), Developing Your Product
Published: Sun, 09/13/20
I have to admit I've been converted to a Fall decor lover! I think my problem was that I always bought really cheap, tacky Halloween decorations. This year I threw them all away and went with nicer Fall decor (and wow were there some amazing deals out there) and now it looks so cozy and beautiful! It still isn't as amazing as Christmas decor, mainly because of the lights and incredible colors, but it does look nice - and I love the themes of "grateful," "blessed," and "family." My son was sweet enough to put it all up for me.
How to Create a Membership (PLR Weekend Special)
Sharyn Sheldon's Content Sparks site has a weekend only deal through tomorrow on a bundle called How to Create a Membership Site. Make sure you read her sales letter because she gives good ideas on how to use this content.You get to choose your package as follows:
Student materials include:
- A 57-page Course Book - which gives you content and activity instructions you can use to create a self-study course, eCourse, or online or offline workshop
- Action Guide - which helps your students take action on what they learn, so you’ll have happy, successful customers
- Membership Site Pricing Structure Spreadsheet - to calculate revenue from both basic and tiered pricing models
- A 25 Page Summary Cheat Sheet - which you and your clients can quickly reference to save time, versus having to refer to the book every time
- 18 Colorful Graphics - that are used in the course book and slideshow - which not only give a snapshot view of concepts, but also give your content some visual zing (in .pptx, .pdf & .png)
- How to Create a Membership Site Overview - A graphic overview of the entire course, so that your clients have a visual reminder of the steps to follow (in .pptx, .pdf & .png)
- Handouts of All of the Presentation Slides - so participants can follow along, take notes, and refer back to the material later...all you have to do is hit ‘send’ or ‘print’
- Everything in the student materials PLUS the following:
- Opt-In Report, '8 Proven Ideas for Profitable Membership Sites' - which gets new people on your email list, so you can sell your course ($550 value)
- Opt-In Slideshow - which gives you the same report in a presentation format with speaker notes, so you can also present it in person, as a video, or on a webinar (webinars have been proven to have the highest conversion rates!)
- 5 Nurture Emails - to send to people after they receive your lead magnet, which will increase your own credibility and sell the course for you, saving you time and converting more subscribers into customers ($500+ value)
- 5 Blog Posts - which give you pre-written marketing content to spark discussion on your blog, so you can build more excitement for the course ($1000+ value)
- Which Membership Model is Right for You? - Infographic - to share on social media or elsewhere to show your audience how important the topic is.
- Cheat Sheet version of the Opt-in Report, pre-written Social Media Posts, and more!
- All of the Student AND lead generation materials PLUS the following:
- 136 Slides - which give you a ready-made presentation for classroom, webinar, or video You just fire up your slide program or screen recorder... and start teaching or recording (Worth at least $500 and hours of your time)
- Speaker Notes - that give you the full script and instructions, so you’ll know exactly what to say (just add some of your own language)
- Evaluation Form - so you can get customer feedback and further customize the course for your audience (and turn them into raving fans)
- Course Research Sources list - which gives you reference material so you can brush up on your own knowledge and answer any question your customers ask (Saves you hours of searching on Google)
- 5 follow-up emails - to send to participants after the course, which allow you to continue to provide value and build relationships, so you can make them customers for life (a decent copywriter charges at least $100 per email)
- Top Ways to Deliver Your Training - which helps you select the right delivery method for you, so you can reach your target audience and maximize sales
- Implementation Guide and Instructions on Using Your New Content - which give you additional instructions and ideas, so that you're prepared to deliver the quality your customers expect
https://affiliates.contentsparks.com/aff/idevaffiliate.php?id=1232_104
Developing Your Product
Once you’ve decided how to create your course, then it’s time to get down to the actual development task. Obviously, the steps will vary depending on whether you’re splintering a product, using PLR or creating it from scratch. Follow these general guidelines:Create something engaging (“edutaining”). If you can entertain people while you teach them, you’ll create satisfied customers who read, watch and use the entire product. And it’s important that people view your entire product, because then they’ll see the calls to action.
Add value. You can make your product more useful by offering tips, examples, stories, analogies, checklists, worksheets and other tools and features to help your prospect solve their problems.
Plant seeds early, harvest them later. This is where you create your front end in a way that naturally leads to the core offer.
For example, perhaps your front end gives an overview of how to complete some process (such as remodeling a kitchen), but readers need to buy your core offer to get the full details with illustrations.
Another example: your core offer goes into depth on ONE step of a process, and customers need to purchase your core product to get the rest of the steps. In this case, perhaps your front end is a product that teaches people how to write great sales letter headlines, and the core offer is an in-depth copywriting course.
Offer a call to action. This is where you specifically tell your customers to purchase the core offer.
For example: “You just discovered the secret of using tempo runs to train for your next ultra-marathon. Your next step is put together an entire training program for training injury-free, maximizing your speed, and eating to get to your ideal racing weight! Click here to get your hands on the same training strategies used by elite runners to perform at the top level on race day!”
Your front end product isn’t some completely standalone product that’s disconnected from the rest of your business. Instead, it’s an integral part of your sales funnel, as it’s the product that turns a prospect into a cash-paying customer, AND it persuades this customer to become a repeat customer.
So be sure you create a highly desirable, high-value product that naturally leads to your core offer!
That's it for me today - y'all have a great rest of your day!
Tiff ;)
P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html