Avoiding Entrepreneurial Burnout PLR, Email Subject Lines That Increase Your Open Rates

Published: Thu, 10/01/20


Happy October! I can't believe this year has flown by so fat, which is odd because I feel like it should have dragged on because of the situation we're all in. What's your favorite thing about fall? Mine is that crisp chill in the air you get when there's also a faint hint of smoke from someone's chimney. I'm in Texas, so it's not often, but when it's there, it's so cozy feeling. Then I always want it to go away so we can have summer back. LOL!

Avoiding Entrepreneurial Burnout PLR

I suffer from this at times. Every successful entrepreneur I know does and that's because we tend to hit it hard and go until we can't go anymore. Tracy and Suzanne have a new PLR bundle out called Avoiding Entrepreneurial Burnout. (Use coupon code: BURNOUT to save $40 off the bundle).

This PLR Bundle includes 30 articles and 30 email messages. Here's a quick glance at the 30 titles inside:

There are also 30 social media posts to go with them. PLUS, the content has been compiled into a 30-page eBook if you'd rather have it in that format. There's also an eBook called: How to Avoid and Recover from Burnout as a Solo Entrepreneur AND a workbook to go with it as well as a built in bonus from them. 

Don't forget to use coupon code: BURNOUT to save $40 off the bundle here:
https://piggymakesbank.com/amember/aff/go/Tiffany?i=371

Holiday PLR

Alice Seba has something that, regardless of what niche you're in, you might want to use as a nice gesture for your audience. It's a Holiday PLR Package.

This is one of those things everyone likes to get. It specifically includes:

Check it out here:
https://warriorplus.com/o2/a/hcj4j/0

Email Subject Lines That Increase Your Open Rates

It’s one metric we consistently watch and try to improve: email open rates. There’s good reason for it, too. If your subscribers aren’t opening your email, then they can’t read about: The trouble is, you only have about two seconds to entice a reader to open your email. Even worse, you have to do it in ten words or less. 

Yikes! That’s a pretty tall order, even for seasoned copywriters. But there are some tricks you can use. 

Be Ambiguous

If you’ve been on Facebook lately you’ve no doubt seen those “click bait” headlines that say things like, “She adds this to a box of Wheat Thins and I’m drooling!” The reason headlines like that work is because we can’t help but want to know what “this” is that she’s adding to her Wheat Thins. Is it sugar? Salt? Peanut butter? We imagine the possibilities, but in the end we have to find out, so we click. 

You can employ the same technique in your email subject lines. Just substitute the word “this” for the actual thing you’re writing about, and you’ve got instant enticement. 

Use Numbers

Here’s another strategy for creating must-read content: numbers. 

“7 Hidden Benefits of Waking Up at 5am”
“3 Unlikely Ways to Close the Sale”
“5 Social Media Platforms You Shouldn’t Be Ignoring”

The reason numbers work so well in subject lines is because we are ego-centric and curious. We simply must know if we already use those three ways to close the sale. We will either walk away feeling good for being a marketing maven, or we will have learned something. Both are compelling reasons to open an email. 

Use Power Words

Just as with all writing, choosing power words is far more effective than settling for their weaker counterparts. Imagine these two subject lines appear in your inbox. Which are you more likely to open:

“WordPress Makes Better Looking Websites for Non-Designers”

or

“Create a Gorgeous Website—Even if You’re Not a Designer”

While both subjects offer the same information, the first is weak, while the second is far more compelling. 

When it comes to email subjects, there are a few more tips to keep in mind if you want to up your open rates: Here’s the bottom line: If your subscribers aren’t opening your email, they’re not buying. Paying closer attention to your subject lines is the single most important thing you can do for your email marketing campaigns. 

Don't Forget:

My new 2020 Black Friday PLR sale ends Monday night!

Okay that's it for me today - y'all have a great rest of your day!

Tiff ;)

P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html