Increase Holiday Revenue, Copywriting 101: Features vs. Benefits, Tips on Using the Upgrade

Published: Wed, 09/30/20


It's the last day of the month - and I am harassing my kids on text, FB and Snapchat to send me their Christmas lists. I do not like blind shopping and wasting money. Scarlett asked me if I was still going to get Santa presents this year (it's one higher priced gift that "Sant" brings). I told her the same thing I always do, "*I* am not getting Santa presents, but I will certainly pass along your request TO Santa." She rolled her eyes and laughed. I will NEVER ever cave to the idea that there's no Santa. Ha ha!

Help for Marketers Who Don't Know How to Increase Holiday Revenue (PLR)

Nicole Dean has a new PLR bundle that helps marketers who don't know how to increase holiday revenue. It's called Light Up your Revenue: How to Avoid the Holiday Sales Slump with a Winning Promotional Calendar. (Use coupon code: 50 to save 50% off)

If you're coaching or leading entrepreneurs to succeed and earn more, you'll want to check this one out. 

This 18 Page (7,121 word) Step-by-Step Script Covers:

Step 1: Start Early to Make the Most of the Most Wonderful Time of the Year
Step 2: “Sleigh” Your Sales By Promoting the Right Holidays
Step 3: Pick On-Point Offers that’ll Make Your Pockets Jingle
Step 4: Schedule Your Promotion for a Very Merry and Profitable Season
Step 5: Market Your “Gifts” & Make a (Serious) Mint

You’ll Also Get These Additional Tools:

Workbook (56 pages, 4,400 words)

Your clients will LOVE having this workbook that they can download or print off to help them apply what they’ve learned from you!

And, to help you to promote your new coaching program they’ve included… 

A Done-for-You Sales Page (3 pages, 679 words)
21 Facebook posts  (4 pages, 1,391 words)

Use coupon code: 50 to save 50% off here:
https://in234.isrefer.com/go/teachyourtribe/TiffanyLambert

What's in the Upgrade? (Plus Tips on Using It)

Monday I told y'all about my new 2020 Black Friday PLR, which includes a strategic Black Friday shopping report and 15 articles all for under $10.

But I wanted to let you know what's in the upgrade OTO (one time offer). The upgrade is a bundle of 8 packs of existing content from my store with a combination of Black Friday and Cyber Monday PLR that sells for $176.50 total on my store. The upgrade offer takes it down to just $17 - over 90% off!

It includes:

Copywriting 101: Features vs. Benefits (And How to Know the Difference)

If there’s one thing that confuses and frustrates new (and even seasoned) copywriters it’s the not-always-obvious features and benefits. 

We want to share all the great things about our new product, so we say things like:

•    6-week self-study course
•    Includes workbooks and live training
•    Members’ only discounts

While these are all good points, they’re pretty bland. That’s because they’re features, not benefits. They tell us about the program but not why we should buy it. 

Benefits, on the other hand, tell us the “so what” of features. 

“6-week self-study course.” So what? Why should your reader care? 

•    Because he’s busy and needs to work on his own schedule, not yours.
•    Because she’s already studied shorter, less comprehensive courses and needs more in-depth information. 
•    Because he prefers to learn on his own, not in a group. 

“Includes workbooks and live training.” So what? What are the benefits of workbooks and live training? 

•    Your student can put what she learns into action with workbooks. 
•    He can get his specific questions answered during live training. 
•    He can work through complex issues with the help of the group.

As you can see, benefits go much further than simple attributes, such as length and format. They show your prospective client not only what’s in the program, but why the product is exactly right for that person, at this specific moment in their life and career. 

Features and benefits work together in sales copy as two halves of a statement, like this: 

“6-week self-study course so you can learn at your own pace, when it’s convenient for you.” 

In fact, this powerful feature/benefit combo is often the basis for the bullet points you see in sales copy, and the format of them makes them easy to write, too. 

Simply list all the features of your product, then for each one, ask yourself “Why?” Why should the reader care? But don’t stop there. Dig deeper to uncover “the why behind the why” and you’ll soon be crafting truly irresistible sales pages that convert far better than you expect. In the above example, the why behind the why might be, “so you don’t have to spend family time on webinars that have been scheduled to benefit someone else.” 

Now not only is your prospective client working at their own pace, but they’re also freeing up time to spend with their family. That’s a great benefit they won’t find with most courses. 
It’s easy to list all the features of your product or coaching program, but far more difficult to uncover the benefits that will drive sales. When you truly understand the difference though, it will become easier, and your sales will reflect the change in your copy. 

Don't Forget:

My new 2020 Black Friday PLR sale ends Monday night!

Okay that's it for me today - y'all have a great rest of your day!

Tiff ;)

P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html