Grow Your Community with FB groups, Calm Under Pressure PLR, Build an Audience with Paid Ads

Published: Fri, 10/02/20


I wanted to pass on a reminder to y'all. This month, I paid my car off, but I noticed my car insurance went down a LOT. So did my homeowner's insurance, and when I called my agent, it was simply a lateral move to another company because the old one stopped offering insurance in Texas. I would never have seen a $1,000 decrease in my premium if that hadn't happened.

So be sure and call around and check. I always forget this, and I remember this happened previously with my electric company. I was paying between $400-600 a month in electric. When I finally (after years) called, they re-ran my quote and gave me a deal where I get my electric for about $110 a month now. Huge savings. Just ask. Do the same with online sellers. Sometimes they'll give you a coupon code to get a discount. 

Ease and Grace: Being Calm, Cool and Collected When the Pressure Is On (PLR)

Justin Popovic is back with a new PLR bundle and this is perfect for people who have to work or succeed in any area of their life under pressure. There's a lot of that going on right now, right?

It's called Ease and Grace: Being Calm, Cool and Collected When the Pressure Is On and this is perfect for any area of the self help and personal development niche. 

In it, you get: Check it out while it's on sale here:
https://toolsformotivation.com/idevaffiliate/idevaffiliate.php?id=tiffany_224_3_228

Grow Your Community with Facebook Groups Checklists and Planner Templates

I have a $10 off coupon code for Alice Seba's Grow Your Community with FB Groups PLR. Use the coupon code: FBGROUPS to get your discount. In this bundle, you get the following:

Don't forget to use coupon code: FBGROUPS to get your discount here:
www.elitewriterslab.com/amember/aff/go/tiffanylambert/?i=174

How to Build an Audience with Paid Ads

We’ve been told (and told and told) for years that “the money is in the list” and that “your mailing list is your biggest business asset.” But if your list numbers are hovering in the low three-figures—or fewer—with no sign of growth on the horizon, such advice can seem a bit unhelpful. 

The fact is, building a list is a catch 22: You can’t get sign ups without traffic and it’s difficult to find traffic when you have no list. What’s a busy marketer to do? 

Some People Recommend Paid Ads Because They Make List-Building Easy

By strategically placing ads in front of your target audience, you can drive tons of traffic to your opt-in offers and enjoy conversion rates of two or three percent or more. Even better, with some tweaking and split testing of your offers, you can carefully refine your ads and copy so that you’re attracting your exact ideal client and filling your list with buyers who are ready to take action, rather than freebie seekers. 

All you need to run paid ads to your opt-in pages is:

•    A compelling offer, such as a video training series or live webinar
•    Copy to grab the attention of your target audience

Best Ad Placements

Once you have your components in place, the only question remaining is where to run your ads. You have dozens of choices, from Twitter or Facebook to Google to YouTube to solo email spots. 

The key is to first determine where your market is most likely to be hanging out. If they’re on LinkedIn, then running ads on Twitter will be a waste of time. Keep in mind the cost as well. Some say that ads on Facebook are generally less expensive and less competitive than a Google Adwords placement. 

Start Small, Then Refine

Once you’ve decided where to place your ads, it’s time to set your budget and begin running a small set of ads. Consider setting a small daily budget, such as $10 in the beginning, so you can get a feel for how your ads will perform. Watch the traffic, track your conversions, and create split tests of your landing page and ad sets to determine which performs the best. You can also refine the audience you’re targeting based on the stats you receive. For example, if you find that men between the ages of 20 and 30 are clicking but not opting in, you might want to remove them from your audience. 

At least at first, it’s best to avoid running ads for paid products. Conversions for a free offer will far outshine those to a paid product—especially if your program is expensive. After all, those who are clicking on an ad most likely do not know you at all, so it takes a much bigger leap of faith to offer up a credit card number than it will to provide an email address. 

Ad Copy Blunders to Avoid

Have you ever clicked on an ad because you saw an adorable pair of sandals that you just had to have, only to land on a page full of sneakers, with not a sandal in sight? It’s frustrating, to say the least, and that kind of ad to landing page mismatch will kill your conversions. 

Your ad copy is making a promise to the reader. If your landing page doesn’t fulfill that promise, your readers will click away, and you’ll have wasted the money you spent to get them there. Before running any ads, be sure your ad headline, image, and copy all match the message on the landing page. 

Paid advertising was once a tool used only by big companies or marketers with a lot of money to spare, but today they’re more cost-effective than ever, and the technology makes them easy to create and monitor. If you haven’t yet tried your hand at this useful traffic generation method, it’s time to do some experimenting. You might just find your list numbers—and sales—growing.

Don't Forget:

My new 2020 Black Friday PLR sale ends Monday night!

Okay that's it for me today - y'all have a great rest of your day!

Tiff ;)

P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html