Learn from Customer Loss, Ending Reminder w/ Added Bonus

Published: Mon, 10/26/20


I wanted to take a moment and say thank you to all of YOU. The camaraderie we have and the way y'all email me and we chit chat about non business stuff (and some business stuff) is wonderful - now more than ever, with so much isolation and so many restrictions. I especially loved hearing about the ways you also create kindness for others, from smiles (which have personally lifted me up in dark times), to much more. All so inspiring! Keep it up.  

Ending Reminder: And a Bonus

The Publish for Prosperity huge bundle called the Must Have Email Marketing Super Pack is ending soon. Recap of what's included:

How to Create an Ecourse High Converting Email Writing Masterclass Bigger Email List Email Marketers Toolkit Check it out before the sale closed:
https://publishforprosperity.com/content/aff/go/TiffanyDow?i=170

Bonus: If you buy this through my link, I want you to go to my PLRMiniMart.com store and pick out ANY PLR pack you want. No matter what the cost (total membership not included). Then send me your receipt and tell me which pack you want from my store and I'll send it to you. 

Lessons Learned: What a Lost Customer Really Tells You

We’ve all lost customers. Sometimes it’s our fault. Sometimes it’s theirs. Sometimes it’s out of everyone’s control. 

But no matter the reason, there is something to be learned from a lost customer. A system to review lost customers will help keep your business improving and growing. 

Conduct an Exit Interview

Typically done when you leave a job, an exit interview is also a great way to review what went right—and what went wrong—during your coaching relationship. You’ll want to review: This is not the time to get defensive. Be open to their criticism (if there is any) and use the information to genuinely improve your business. 

Be Honest With Yourself

One of the most common reasons for customer loss is that the customer is simply not a good fit. Maybe you suspected it when they signed up, or maybe not, but now that they’ve moved on, ask yourself: If you can identify a bad customer/leader match from the start and decline the payment or work (or better still, refer them to another marketer who is a good fit) you’ll find you have a lot less stress in your day-to-day business. 

Misunderstandings

Sometimes, customer loss is as simple as a lack of understanding on your customer’s part. Do you clearly state: Do you also have a system for staying in touch with a customer who has gone quiet if it’s a coaching situation? Sometimes all it takes is an email to get your wayward customer back on track. Many customer-leader relationships have been salvaged with a simple email, so if you haven’t heard from a customer in awhile, contact them directly.

Here’s the bottom line: Customer loss happens. But if you can learn from each customer, and use that intel to improve your business, then even a lost customer can be turned into new profits.  

That's it for me today - have a great rest of your day!

Tiff ;)

P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html