New Limited to 50 Buyers PLR: 5 Tips for a Successful Internet Marketing Career

Get Your Emails to Convert Better - Part 6

The other day I started a discussion about how to get your emails to convert. Here is part 6: Copy Fundamentals. Writing the copy will be different for each type of email you're sending yet all will have some of the same fundamental elements. For example, a welcome email will be more of a get-to-know me quick introduction while a nurture email can have more personalized sections or story elements.

You want to write your emails in a way that is intentional. They should be easily consumed which means short sentences. And no more than three sentences per paragraph for easy scanning. 

Know who you’re talking to. You should talk differently to each type of person. Create a customer persona and then write to them.

Write as if connecting with a friend and asking them to take the action your planned for when setting your email goal. Write the same way you speak, as if you’re telling a friend about this amazing product you found.

The body of your email should carry out exactly what your subject line promised. It’s frustrating to the reader when they read the message only to realize it had nothing to do with the header. Or they click through your CTA (call to action) only to find themselves on some landing page or site that wasn’t related to the email or the subject line.

Use compelling subject lines. This is the first thing the reader will see. It needs to grab attention and make them want to open the message. Your preview text is the piece of text that tells subscriber about the content of the email. Make it compelling, too.

Make your message scannable. Use sub-headings, lists and small bits of information. Throw in an image when appropriate.

Don’t make your readers think. Most will look at your copy and want to understand what you’re offering without having to decipher your words. Describe what your product is, what it does and who it’s for.

Don’t shout. In other words, avoid all caps and don’t use excessive exclamation points.

It’s perfectly fine to get personal, tell a story and be friendly in your email copy. Appeal to your subscribers with an emotional appeal that spurs some kind of reaction in them.  

Use strong imagery through your copy to describe the benefits they will get if they click on your call-to-action button.

Use “we” and "I" less and “you” more. Focus on them instead of you and what you want.

Finish your email copy with a strong call to action that clearly tells the reader what you want them to do next such as:

• Limited time offer. Sign up now!
• Giant holiday clearance ends 12/24- Click here to shop the best deals!
• Act now to help save the tigers - before it’s too late!

Use strong verbs in an active voice. The active voice is when the subject performs the action. This makes the action powerful and calls the reader in more effectively.

Use these fundamental elements in your copy for emails that get better open rates and click throughs.

Don't forget: There are only 2 copies left of my Launch Jacking Profits (affiliate marketing strategy) PLR limited to 50 buyers report.