Free 7-Day Challenge You'll Want to Take, Get Your Emails to Convert Better

Free 7-Day Challenge You'll Want to Take, Get Your Emails to Convert Better - Part 7

Published: Tue, 11/10/20

Yesterday I told you about gut instinct and how I'd held off on helping someone because of details that came up that seemed sketchy. Well later that night I saw a post from our local (small town) food pantry for people struggling and they said she'd come in, hadn't eaten in days, crying and as they gathered her food and blankets (living in her car), she asked if she could start eating right there. It broke my heart to realize how judgmental I'd been.

Yes, she may have done some things wrong and yes, the background may be sketchy but that doesn't discount the fact that she is human and struggling and needs basic help to survive. I'm learning to be a better human. I find, with my history of dealing with an addict sister who wreaked havoc on our family, I am harsher on people at times because of the pain and frustration I endured with that. So today, Scarlett and I went to the store and got her a food and gas card and took it to her. Changing our personality and kneejerk reactions is hard - you have to WANT to be different or better, and most of the time, we won't admit that our thinking is wrong.

I'll be back tomorrow with a new limited PLR and a public one, too.

Okay here's what I have for you today...

Free 7-Day Challenge You'll Want to Take

Nicole Dean has a Free 7-Day Blog Challenge you'll want to take where you learn how to convert every blog post into 6 different pieces of content for your business.

This challenge helps you take existing blog content and get more mileage out of it. You don't need complicated design skills or any confusing tech know-how.

Go check it out and get signed up at no cost to you here:

https://in234.isrefer.com/go/5partemailseries/TiffanyLambert

Get Your Emails to Convert Better - Part 7

The other day I started a discussion about how to get your emails to convert. Here is part 7: Methods

There are many different methods of copy you can use when creating your emails. You want to use the right one for the type of emails you’re sending out. Let’s take a look at some of them.

Stories. Storytelling copy uses personal stories to share information. People love reading about interesting stories. It helps them relate to you and your product or service and see how it changes lives. Stories encourage them to try the product or service themselves. Stores have an introduction, a problem, dialogue and a solution that grabs the reader’s interest, keeping them hooked to read the entire piece.

Short copy. Short copy is the basics. Use this when you just need to present the information in as few words as necessary to get the idea across. Short copy works well for welcome emails, sending out a quick reminder about a sale or reaching out to a potential client. It works well for impulse-clicks and snap decisions.

Long copy. Long copy is more about persuasion. It helps you overcome their objections to the purchase. Use long copy for different types of emails. Long copy can be used to build relationship, nurture or engagement emails. Use long copy if the customer has never heard of you, they don’t know what the product or service is for, or for expensive products or services the customer can’t justify purchasing.

Series. This can be any set of emails you send out that take the reader from beginning to the goal. Welcome email series is the most common. A series creates trust and helps you establish a relationship with your customer.

Another type of series is the Lead Nurture series. It focuses on nurturing subscribers through the entire sales cycle. Other types of series might be the re-engagement series to bring cold subscribers back to active status. Or the abandoned cart series which helps you get potential customers back; understand why they abandoned and help them complete the sale.

Informative. Informative emails are where you provide some form of value to your reader. You simply provide tips, inspiration or resources without expecting something in return (no selling). These can be in the form of a newsletter or as nurture or engagement emails.

Educational. The education email provides customers with industry knowledge connected to the business or product. It builds relationships and trust. You can teach the reader something connected to your business through relevant content.

These emails offer bite size information with a read more link to take customers to your blog or article for the complete information. It’s fine to add mini promotions to the email, but it’s not the main focus. These methods can be used in your emails to build relationships and better conversions.

That's it for me today - hope y'all have a great rest of your day!

Tiff ;)

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http://www.tiffanylambert.com/weeklytiff.html