Ending, The Psychology of Marketing PLR Sale, Should You Offer Coaching in Your Business?

Published: Sun, 01/31/21


Well I made the mistake of watching The Invisible Man last night late at night and let me tell you, it is NOT fun when you're at a highly tense scene about some invisible killer and the water bubbler goes off. Thanks for giving me a heart attack, Sparkletts! LOL! It was a good movie I thought. Brought back a lot of personal emotions though, for what I went through, though. Mainly baffled at how people get in these situations, including myself. 

Heads Up: Tonight, my Get Creative and Stay Focused in Spite of Ongoing Distractions PLR sale ends. That means everything bumps to full price ($35 instead of $17 for the front end and $56 instead of $27 for the OTO). So if this personal development content is something that would fit well in your business, get it before the increase tomorrow. 

What's Left? In the limited to 50 buyers PLR, here's what's left: Only ONE copy of the Step-By-Step Free eCover Creation Guide. Only TWO copies left of Is Fear Holding You Back? There are 21 copies left of Confront Your Lack of Copywriting Skills. And there are 9 copies left of Success Tips for Introvert Entrepreneurs.

The next limited mindset report will release tomorrow.

So here's what I have for you today...

The Psychology of Marketing Weekend PLR Sale

Sharyn Sheldon has one of her PLR packs called The Psychology of Marketing on a weekend deal through Monday and she said there's a special bonus (a Digital Action Guide in Trello) built in for those who get it this weekend. 

This is one of her Beacon level courses that comes with all these easy-to-edit materials: The course goes through some basics of psychology that are essential for understanding exactly what's going through your customer's mind as they decide whether to buy from you. Then, you learn how to use a variety of tactics ETHICALLY to help those prospects make their buying decision. It's all about focusing on your customers' needs and questions, as all marketing should be.

Get 50% off here:
https://affiliates.contentsparks.com/aff/idevaffiliate.php?id=1232_28

Should You Offer Coaching in Your Business?

Coaching can definitely add income to your bottom line when you're an online entrepreneur, but it's not for everyone. It benefits your customers in any niche where people are looking for advice like fitness, health, relationships, success, etc. You can do it online via voice, email, or video - live or recorded. 

You can charge much more for coaching than for info products - it's a nice supplement to your income with affiliate recommendations and info products. 

There are a few ways to add coaching to your business. 

Individual one-on-one coaching offers extra hand holding for those who need it most. They're willing to pay for the privacy and direct connection. But you have to be in control and not become an emmployee at the beck and call of your client. 

Group mentoring is another way to offer coaching. Groups are cool because you end up not being the only support system - they support each other. This cuts down on time required by you. People gain motivation and inspiration from the group.

Facebook coaching groups are another way to add it to your business. You can keep it private, invite only for people who purchase something from you. It allows you to share multimedia - video, text, images, etc. 
With a group rather than a fan page, others can participate and post to the group as well. So it takes pressure off of you to engage non stop. 

Coaching through email allows you to respond on your time, without being rushed to provide answers instantly. It's quicker than having to use technology to create videos, edit them, etc. You can do it on the go - mobile coaching, without having to get set up for live communication.

Video-based coaching like through Skype where it can also be audio only is one option. Or, you can use recorded video that's placed privately with password access on YouTube or Vimeo.

If you're coaching clients on how to achieve a higher income, be sure to set realistic goals with them without promises. Do an analysis of their current situation and give them action steps to get them further. You can have a stringent system or just provide motivation. Some coaches will have exact steps they have to take while others let the client find their way through inspiration. 

How much money can you earn through adding coaching to your business? Really, unlimited - but never base your costs on trying to undercut the competition. Offer a free session (short) or pre-communication to allow them to see your worth and you to see if they're a good fit. Offer package deals, too - like buy 10 sessions, get 1 free, etc. 

You might in another niche and want to do something like life coaching online. People will come to you for a well rounded session - career, relationships, self esteem, etc. Have tools you can use to help them manage their progress - online goal setting tools, etc. You can do individual sessions or couples counseling - even parent/child.

How do you promote a coaching business? Do it on a page on your blog - of your services that you offer. Add it inside information products (or in the backmatter of Kindle - use it as a lead generating tool). Use video coaching to help create a buzz and allow people to see how you work.

That's it for me - hope y'all have a great rest of your day!

Tiff ;)

P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html