Improving Email Conversions with Split Tests, Intermittent Fasting Factor PLR Pack
Published: Sat, 10/19/19
Well this is being queued up ahead of time, but since it's Saturday, I'll tell you what I'm doing today. I should have gotten up early for breakfast at the Grand Floridian Hotel (where we're staying). Then we're heading out for half a day at Animal Kingdom park (where I'll try to be brave enough to ride something fun and we're having a signature lunch at Tiffins). Then we're going to Magic Kingdom (where we have dinner in the Beauty and the Beast castle) and I'll try to ride a ton of rides I'm scared of, like Big Thunder Mountain, Splash Mountain, Space Mountain, and so on. It'll be a LATE night - the park closes at 11 and we plan to stay the whole time.
Oh! And of course there's Gaston.... ha ha! He's my favorite character to meet ;)
Today, here's what I have for you:
The Intermittent Fasting Factor PLR Pack
Rick Warid has a new pack about a topic I do love. It works so well when I stick to it - and it's very popular right now.It's on sale here now: https://warriorplus.com/o2/a/vjpnj/0
The package covers topics like:
- What Intermittent Fasting Is & What It Isn't
- Why Intermittent Fasting Is Such A Powerful Weight Loss System
- Choosing Your Ideal Feeding Window
- How To Plan Your Meal For Full Satiety
- Getting Better Sleep While Fasting
- Popular Methods Of IF & Choosing The Right One For You
- Introducing Exercise Into The Mix
- Adopting The Right Mindset
- What To Do If You Fail To Eat Within Your Window...and more!
- "The Intermittent Fasting Factor" - 11,000+word, 70+Page Ebook - a beginner's guide on losing weight permanently with Intermittent Fasting
- Full Ecover Graphics
- List Building Giveaway Report "Intermittent Fasting 101"
- Lead Capture & Thank You Pages
- Sales System Comprising Of Sales page With Copy Written Sales letter And Thank You Page
- Set Of 5 Eye Catching Promotional Banners Optimized For The Most Popular Sizes
- Full Source Files Including All PSDs
- Premium Print Quality License Packs
- Detailed Keyword Reports
- 5 Premium Articles
- Extra Bonuses
The sale is under $10 until it ends and goes to full price, so check it out here:
https://warriorplus.com/o2/a/vjpnj/0
Improving Email Conversions with Split Tests
This is something I'm bad about but which is truly fascinating to me. (It's also something EVERY one of my guru clients used to do to maximize their sales). It's split testing. I've done it before, but I usually forget, which is a shame.Email marketing truly is a numbers game. The higher your conversion rates, the larger your list will be. The larger your list, the more sales you will make.
But there’s more to improving conversions and growing your list than just creating better offers and attracting more traffic. Each piece of your email list building and marketing effort has a job to do, and it’s up to you to make sure it’s performing as well as possible.
That’s where split-testing will come in handy. By tracking the results you get, then making incremental changes and comparing the numbers, you’ll begin to see the patterns that make a difference in your efforts.
And that’s the basis of split testing: tracking, tweaking, and testing with the goal of continuous improvement.
What Can You Split-Test?
A better question might be, “What can’t you split-test?” Because frankly, you can test just about everything, including:
- Subject lines
- Calls to action
- Button colors
- Fonts and text colors
- Opt-in incentives
- Landing page layout
- Images versus text only, and so on...
You might be tempted to rewrite your headline and your call to action and your button text, but don’t. While it may seem more efficient, the problem with this approach is that you’ll have no way of knowing which change had an effect on your conversions.
Did they go up because of the call to action? Or drop because of the subject line? Who knows?
Instead, make systematic changes to your landing pages and carefully track results. That’s the only way to know for sure what’s working and what’s not.
Testing Open and Click Rates
Your email list manager should provide a way to split-test your emails as well. Open rates are critical when it comes to email marketing and list engagement. After all, if your audience isn’t opening your mail, they’re not reading it either!
You can easily improve your open rates by split-testing subject lines to determine the format and style most likely to get your readers’ attention.
To improve your click rates, test your email’s call to action. Set up two identical emails - same subject line and same content - but change the call to action to see which gets the best response from your list. You’ll be able to use this information in later campaigns to improve click-throughs on all your emails.
Just like list-building, it’s never too early to begin split-testing. There’s no magical number of opt-ins you need to have to get started. There’s no amount of traffic that’s too small. You can do it from the very beginning.
Okay I'm off to have fun! Y'all have a great weekend!
Tiff ;)
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