Homerun Copy, Pain Points and Customers, Creativity and More!

Published: Wed, 12/18/19


Halfway through the week! How's yours going? Mine's good but I am so tired! Christmas is always the most fun time of year, but also the time I feel most exhausted because there's so much running around and preparing to do - from decorating to cooking to entertaining. But it's amazing so I don't mind it.   

Okay here's what I have for you today:

Creativity Unleashed

James Brown and Chad Eljisir are launching their final bundle of the year and I love the topic itself - unleashing your creativity. It  includes the complete Creativity Unleashed Biz-In-A-Box, together with a lead magnet report, 7 articles for content marketing, a follow up email sequence and much more. Plus, the main eBook can be sold as a training OR can be broken down into a '21 Day Creativity Challenge.'

The topic is all about how to unlock your creative genius and rewire your brain for success, both in business and in your personal life. You might want it to read yourself or to use as PLR to inspire your followers! It's on sale here:

https://warriorplus.com/o2/a/hgjsd/0

December 18th ONLY Deals

My daily deal for today is the 8th day of my Christmas savings and for this one, you buy a $12 voucher and you get to choose 8 packs that include 1 Full Content Funnel, 1 Niche Starter Pack, 1 Affiliate Product Review Pack, 1 ClickBank Presell Report, 1 Bundle, 1 of the 52 Article and Report Packs, 1 PLR Article Pack and 1 eBook or Report Pack.

NOTE: You cannot mix these up this time. It has to be 1 from each category listed above. 

Just grab the voucher from the link below and send me your receipt and your 8 selections and I'll send them to you:

https://www.plrminimart.com/dlg/cart/index.php?action=desc&pn=1131&c=12&page=

David Perdew's daily deal today is his Homerun Copywriting training. What's even better is that this course was created by 3 marketing pros - including David himself, Paul Counts and Jeff Wells.

This can help you whether you already have a low performing sales page up OR you're going to start writing your first one. David does really well with sales copy and email copy. I've put his ideas to the test before with great results. His lessons are based on AIDA, which is the formula most people seem to see the best conversions with in sales letters. 

Check it out on sale here - it's marked down from $97 to just $19.99 today ONLY:

https://warriorplus.com/o2/a/xk05g/0

Speaking of Copy, Let's Talk Pain Points and Customers

How well do you know your potential customers? 

Chances are you’ve developed at least a simple idea of your typical buyer. You probably know who’s most likely to need and want whatever it is you have to offer. 

But do you really know what drives them? 

We’re not talking about just what they want (we all want more money and free time) but more importantly, you need to know what their biggest pain points are. Figure this out, and you’ll not only be able to better create programs to help them, but your sales copy will dramatically improve as well. 

Think about it—if you’re uncomfortable with technology, and once in a DIY mood you destroyed your website during a simple update, then website management becomes a huge pain point for you. Now imagine you find a VA who not only works with WordPress, but who calmly shares examples of how she’s rescued client websites after such disasters. 

She’s clearly addressed your biggest pain point, and you’re sold!

The same is true for your potential customers. Show them you can help them avoid those pain points—or better yet, eliminate them completely—and you’ll forge an instant bond. 

Now you may already have a good idea what causes your customers’ pain, but if not, you have plenty of ways to find out. 

First, talk to them. What do they most often ask or complain about? 

Then, look on forums, social media, and other places your audience hangs out. What are they struggling with? 

Conduct reader surveys. These can be a rich source of information in any market. Pay special attention to the words and phrases your readers use to describe their troubles. 

Keep an eye on your competition. What pain points are they addressing? 

Once you’ve uncovered your ideal customer’s biggest pain points, you’ll have a powerful tool that you can use not only in your sales copy, but it will also help define your product and service offerings. 

If you can help your customers overcome the most painful issues they face—whether it’s a lack of self-confidence or a fear of public speaking—you’ll instantly become a more valuable resource in your niche.

And when you incorporate those same pain points in your sales copy, your conversions will dramatically increase as well. 

Tiff ;)

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