If Copy or Promos Are Your Struggle...Plus, Subscribers Leaving You

Published: Tue, 05/26/20


Yesterday was Memorial Day here. My dad was a WWII, Korea and Vietnam veteran, so I always like to keep fallen soldiers and their families in my thoughts on that day. Everything was closed but plenty of people were out and about. Not us - we stayed in. It rained a lot, too. This week we're venturing out to Lowes for tomato cages and more potting soil and I figure I'll stop by the store while I'm out then return to my hermit life. LOL

So here's what I have for y'all today:

If Copy or Promos Are Your Struggle...

I don't know many marketers (and I've worked for some of the top gurus in this business) who doesn't hate writing copy or promotions for something. Most people find it a struggle - and make no mistake - copy is NOT just for your own launches. It's for writing emails that convert, social media posts, blog posts and more.

Copy is your ability to sway your audience. 

For some, it's just a mere inconvenience. For others, they'd rather do anything but write copy. Regardless of which end of the spectrum you're on, you might want to pick up a great read that also comes with some case study videos. 

It's by a guy I didn't previously know named Bart Hennin (he's had 5 deal of the days on W+). But he approached me because he saw me talking about someone else's stuff and he kindly gave me a review copy of his course called Create Magnetic Offers for Anything. (He gave me a $15 off discount code for y'all from now through Thursday: TIFFSDISCOUNT) What's cool is, he updates the course and has added built in bonuses to it, too!



The whole concept is to help you with shortages on traffic by boosting conversation rates. So I dug into the PDF first - it's a beefy 117 page PDF with all kinds of good tips. He walks you through the analysis of what converts, and y'all can use this for your affiliate promos, like Amazon stuff, too - not just for info products. Doesn't matter if you're talking about courses or tangibles or coaching - anything will be good to use this advice with. 

I loved the way he showed me how to pinpoint what the reader wants you to say. They're waiting for someone to spoonfeed them the right words, and he shares how to do this. I only suggest you not use it to steer people to something just because you can make money on it. When you get good at copy, you have the ability to convert people more - and sometimes, seeing the higher conversions might make you feel like the product was good - when the reality is, it was your words that sealed the deal. Protect your readers and only use it with things you believe in. 

After I read the PDF, I then started watching the case study videos. Very helpful to see things in action. They're anywhere from 20-40ish minutes each, but you don't have to watch it all in one sitting. You can stop and return if you're pressed for time. 

With these, you get to see: What I suggest is that you download the course and make a "minimum time per day" commitment to going through it. Even if it's 10-15 minutes' worth of reading or watching. Apply what you learn. If you have a copy or promo you're working on, apply it to that and tweak as you go. 

I appreciate that Bart set y'all up a $15 off coupon to use at checkout - TIFFSDISCOUNT - so you have until Thursday night to use it here:
https://warriorplus.com/o2/a/chm07/0

7 Reasons Why Subscribers Leave Your List - Part 3

Continuing on with the series about why subscribers might be leaving you, it may be that you're too stiff!

I've hopped on many lists and left because it felt like I was reading a robot's newsletter. You have to be personable and write friendly emails - these are always better than what appears to be a scientific journal coming at them in their inbox!

Yeah, some people will say, "I don't care about your weather!" or whatever - that's okay. You just be your friendly, personable self and write as if you're reaching out to a friend. If that means you're sarcastic and witty - do it that way. If you're sweet and humble, be that! 

I have no idea how I'd describe myself, but I just reach out, tell y'all what's going on in my life, we talk about what might help you that day. and I sign off, knowing if you reach back out to me, I'll respond. 

That's it for me today - hope y'all have a great rest of your day!

Tiff ;)

P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff.html