Revision! Plus How to Monetize Your Platform, Idea for Bonus, Free Series Part 6
Published: Fri, 05/31/19
I had so much fun babysitting my son's dogs for a couple of days. The only thing that was difficult was trying to do audios or videos for work because the lab will run and play and then sit there breathing loudly, and that would sound strange on an audio file, so I had to wait until they were gone.
I was able to add to my free series, though! So I have that in here, but also a couple of other things - and there's a LONG but very WORTHWHILE message at the end:
REVISION - Plus an Idea for the Bonus
Two things about this. First, a REVISED DEAL:I know some of you may have wanted PART of Sharyn's special deal, but not all 3 bundles (since that price is higher), so she created this coupon code for anyone who JUST wants one or two of the items in the bundle - rather than all 3:
tiffany20
That will give you $20 off each - bringing it from $47 to $27 per pack. You still get my bonus either way.
You can still use the TIFFANYROCKS coupon to get 60% off the full Blaze product funnel if you want to upgrade, up until August 31st, if you want.
So for anyone who just wants one topic, all you have to do is:
- Click on the link on the private offer page, to go through to the full details of the package you want (each of the 3 titles is hyperlinked, plus there's a link at the bottom of each to click to the sales page)
- Add the individual package to your cart
- Add the coupon code in the "Coupon Code" box in your cart: tiffany20
The $20 off will work on all 3, but obviously it's a better deal to get the bundle of 3.
Now on to the IDEA:
I was talking to Sharyn Sheldon about the bonus I created for the private sale she's doing for my friends, and she had a GREAT idea on how to get the most out of my bonus.
Here's what she said about the book reviews I did as a bonus:
"They could integrate the book reviews with the follow-up emails easily, since the emails always have a place to 'insert your call to action'.
So, as an example, in a follow-up email that's about overwhelm, they could use the main text of the email to give whatever tips are included already in the email. Then, at the end, they could send people to their book review on their blog to learn more about the topic.
And of course, they would include their Amazon affiliate link when talking about the book.
So their new leads get double value (the tips in the email PLUS the information about a related book), which means they'll keep opening your emails, trust you more, and eventually buy something. If they put the book reviews on their blog and send people there from the emails in the bundle, they're effectively doubling their engagement with their followers and their potential to buy something."
That's brilliant!
Go look at the details of this private, exclusive sale and bonus here:
http://tiffanyl.converzly.net/private-deal-sharyn
How to START Monetizing Your Platform
Matt McWilliams is continuing on in his series of information about affiliate marketing for beginners and intermediate marketers.In today's lesson, he's sharing his struggles and how he got past them to become a top affiliate marketer based on the right monetization strategy.
Watch today's video here (not sure if it's open yet for you but if not, check back later today):
https://npnp.mattmcwilliams.com/itstime?affiliate_id=1714985
Free - Digital Affiliate Marketing Series
This is the second free series (the first one was on info product creation). I'm including all of the previous days - but today's day 6 lesson is new!Day 1: The Number One Rule You Need to Follow as a Digital Affiliate Marketer:
https://anchor.fm/tiffanylambert/episodes/The-Number-One-Rule-You-Need-to-Follow-as-a-Digital-Affiliate-Marketer-e3pfco
Day 2: Building a List as a Digital Affiliate Marketer:
https://anchor.fm/tiffanylambert/episodes/Building-a-List-as-a-Digital-Affiliate-Marketers-e3qf3i
Day 3: Blog Tips for a Digital Affiliate Marketer:
https://anchor.fm/tiffanylambert/episodes/Blog-Tips-for-a-Digital-Affiliate-Marketer-e41m2i
Day 4: Before the Products, You Must Vet the People:
https://anchor.fm/tiffanylambert/episodes/Before-the-Products--You-Must-Vet-the-People-e43nm4
Day 5: Conducting a Cold Review of a Digital Product:
https://anchor.fm/tiffanylambert/episodes/Conducting-a-Cold-Review-e45nd2
Day 6: Get Yourself on the Radar of Digital Product Vendors:
https://anchor.fm/tiffanylambert/episodes/Get-Yourself-on-the-Radar-of-Digital-Product-Vendors-e4628d
DON'T FORGET:
In case you missed it, I have my mega exclusive bonus for JR Lang's Weight Loss Psychology PLR bundle (with my 30 new articles, 20 domain names, and over $400 worth of PLR from my store). And if you get the OTO, I also let you pick out one of my challenges and $100 worth of PLR from my store.
Read details in the previous email here:
https://archive.aweber.com/tiffanylambert/HwAFd/h/You_ll_LOVE_My_Exclusive.htm
Long But Worthwhile Message
This is long, but might help some of you. A marketing lesson crossover:As some of you know, my son started his career as a personal trainer maybe 2 years ago, now? His success is skyrocketing and he’s becoming more in demand, leveling up (there are specific levels from 1-5 and it reflects pay, knowledge, etc.), and enjoying it even more.
I picked his brain and found so many relevant crossover tips, so I thought I’d share:
#1. The onboarding
When a persona signs up for a membership at the gym, they undergo an onboarding session with a trainer. Most don’t even know what they’re in for (just like subscribers often get on lists not knowing what to expect).
Some trainers simply hit them with a big price tag of what they “need,” which is always a ton of training and many lab tests - akin to the spammy marketer who churns and burns their list without truly thinking of what their customers need.
My son approaches his onboarding sessions differently. He specifically asks the person “What are your expectations of this onboarding session today?”
That way, if they say they want to learn how to use the machines, he makes sure to cover that sufficiently. If they say they want their stats or a base starting point analysis, he focuses on that.
But he ALSO always gives them what HE, as the expert, knows they need – in addition to what they want. Which means he’ll tell them if they need a lab test (and which one), if they need training (and who would be best for it if their form is off or they have a specific goal that someone specializes in), etc.
This way he’s serving them fully. They get their wants met, but as someone who isn’t the expert, they don’t know all their needs, so he fills that gap, too.
When the onboarding is over, he specifically asks if they feel confident that they have all the tools and knowledge they need to go on from there. They walk away satisfied.
You can do this with your business. Make it a mix of meets wants and needs. Survey your customers. Be available to them via email or messages directly. Listen.
#2. Getting sales
Initially, he was taught by some peers to push for sign ups to his training. Being the apple that didn’t fall far from the tree, he decided to do it his way and veer off the path of what others told him to do.
Now, he never presents his training packages to the prospective client. He makes THEM ask HIM about it.
Instead of pushing people to sign up, he simply builds a ton of value that shocks them right off the bat, and they ask him what his rate is, when they can get him, etc.
He doesn’t look needy or pushy. SO many trainers (I’ve had them at various places) merely promise the sky and push you into big packages. You always feel dirty and overwhelmed signing onto those. But when THEY ask HIM, it’s a whole ‘nother ballgame.
#3. Cater to everyone
He initially kept selling 1 hour training to people, as he was taught. Then he realized MANY people simply want half an hour.
It’s cheaper, but my son earns more in the end.
For example, if an hour is $100, he might get to keep 50%. A half hour might be $60, but he might get to keep 60%. So if he fills an hour with two half hour training sessions, he’s getting $72, instead of the $50, and the customer gets training at $40 cheaper in their eyes, even though it’s less time.
Many would rather get 2 half hour training sessions a week for $120 than one hour a week at $100. They feel like they’re getting more.
An hour straight of training is overwhelming to many, and isn’t viable for those coming in on a lunch hour, etc. So cater to different levels of customers – in terms of budget, time, etc.
#4. Know who else to send them to
You’re not always the right fit. If someone wants to learn FB ads from me, it’s not happening. Not my specialty or even basic knowledge.
My son knows who in the club is a good trainer, and what certifications they have. So if someone wants senior fitness specifically, he knows who to send them to.
They get commission for those sales. But he won’t send people to the wrong trainers. Same with us, as marketers. Know who specializes in what and how they treat their people.
My son’s not afraid to say, “Oh that’s not something I specialize in, but so-and-so does a great job of that.” The people appreciate it so much, just as your people would appreciate you sending them to someone else who could do the job. (Kind of reminds me of Macy’s sending customers to Gimbel’s in Miracle on 34th Street).
#5. Listen to the needs of your prospects carefully
It’s not all about you and what you have to offer. My son saved a membership the other day. The sales person came running out to grab him into his office because the member had had an onboarding with another trainer who botched it.
The member had told him she wanted to learn the machines and equipment and instead, he hit her up with a $2,000 package of lab tests.
My son took her through an onboarding himself, showed her the machines and equipment and she was so happy, but still guarded. He mentioned one lab test and she balked because of what she’d been through. She didn’t even want to listen.
So he said, “Have you liked everything we’ve done today and have I met your needs?” She said yes. So he said, “So let me tell you about this lab test because it WILL help you.” So she listened, agreed it would help her and bought it AND training from him.
Understand that other marketers may have sullen the reputation of ALL marketers with their behavior, so we WILL come across people who balk at everything, even though we’re above board. Just keep giving value and prove them wrong.
#6. Level yourself up
My son HAS to have confidence that what he’s charging, he’s worth. He does this with success and mindset audio books, and by proving small wins to himself along the way. He saves the text messages when people contact him thanking him for everything he’s done to change their lives.
One man gave him his cane because he no longer needs it after training with my son and losing tons of weight. My son keeps it as a sign that he’s changing lives.
He’s constantly learning so he can serve people better. He’s been chosen for leadership training as the only NON manager chosen to attend. TWICE.
He was just now selected for a certification program that would normally cost almost $1,000, but they’re paying for it. They’re letting him get certified as a nutritionist, which will take him up a level for income and make him one of the few trainers specializing in this area, which means more demand.
His schedule is almost full now. He meets or exceeds his income targets routinely. He spends mornings on the way to work listening to motivation audios so he can pump up his clients.
When he kept having people tell him he looked tired, he quit gaming at night and started going to bed at 9 o’clock at night because looking sleepy wasn’t a good thing in a line of work meant to invigorate people. He has his priorities in order. He WANTS to game and relax at night, but building a business that will support a family someday, and changing lives is MORE important to him.
I see so many people (I’m guilty of it at times, too), in our line of work who just do the bare minimum to earn what’s needed, who never take time to educate themselves more or push themselves out of their comfort zone, and who don’t change habits that could impact or help others.
Okay I'm off to get more work done. Have a great day!
Tiff ;)
P.S. Prefer a weekly digest?
http://www.tiffanylambert.com/weeklytiff,html